IMAX Sets Sights on $1.2B Global Box Office in 2025 with Extended Slate of Content

New York, NY – January 10, 2023 – IMAX Corporation (NYSE: IMAX), a leader in cinematic technology and content delivery, today announced its ambitious goal to reach a record-breaking $1.2 billion in global box office revenue in 2025. This milestone is made possible by an extensive slate of new and existing content partnerships, technological advancements, and market expansions.

The company’s aggressive projection is driven by a range of factors, including the increasing popularity of its premium formats, such as IMAX with Laser and IMAX with Xenon, as well as the growing demand for exclusive content from influential brands. This year, IMAX has already inked significant deals with major studios and content providers, including Warner Bros., Universal Pictures, and Paramount Pictures, to deliver a diverse range of films and shows.

"We’re thrilled to announce our ambitious target for 2025, which underscores our confidence in the continued growth of our business and our ability to capitalize on the power of IMAX’s unique technology and brand," said Richard Gelfond, CEO of IMAX Corporation. "Our mission is to deliver unparalleled cinematic experiences to audiences worldwide, and we’re committed to investing in our products, partnerships, and service delivery to achieve this goal."

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Key drivers of IMAX’s growth strategy include:

  1. Content expansion: The company’s diversified content slate will feature a mix of blockbuster movies, original productions, and exclusive content from major studios and brands.
  2. Global expansion: IMAX has been actively investing in new markets, including key regions such as China, India, and Latin America, to further expand its global footprint.
  3. Technological innovation: Ongoing R&D initiatives focus on advancing its proprietary technology, such as IMAX with Laser and IMAX with Xenon, to deliver even more immersive and engaging experiences.
  4. Marketing and distribution: IMAX will continue to invest in targeted marketing and distribution strategies to effectively promote its brand and content to a wider audience.

In 2022, IMAX achieved significant milestones, including:

  • Record-breaking box office performance, with global revenue up by 17% year-over-year
  • Successful launch of its premium formats, with IMAX with Laser and IMAX with Xenon now available in over 100 locations worldwide
  • Expansive partnerships with major studios, including Warner Bros. and Universal Pictures, to deliver exclusive content

With its sights set on $1.2 billion in global box office revenue in 2025, IMAX is poised for a record-breaking year, driven by its commitment to innovation, content excellence, and customer satisfaction.

Join the conversation: #IMAX2025 #CinemaLives #ExperienceTheBig Picture

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About IMAX Corporation
IMAX, an innovator in cinematic technology and content delivery, has been a leader in the global entertainment industry for over 45 years. The company is known for its high-quality, immersive audio-visual experiences, with a focus on premium formats, such as IMAX with Laser and IMAX with Xenon. With a global network of over 1,600 theaters in more than 100 countries, IMAX is dedicated to satisfying its customers’ growing demand for premium content and exceptional entertainment experiences.

Contact:
IMAX Corporation
[Email: publicRelations@imax.com
Phone: +1-212-446-7177]

Note to editors: For high-resolution images and videos of IMAX, please visit the company’s online media center at www.imax.com/news.

This press release contains forward-looking statements, including statements regarding IMAX’s 2025 revenue target, growth strategy, and goals. Forward-looking statements are subject to risks and uncertainties, including, but not limited to, the successful implementation of the company’s growth strategy, the impact of global economic conditions, and the company’s ability to continue to operate its business profitably. Actual results may vary from these forward-looking statements and are subject to risk factors that could cause actual results to differ.

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