On Friday, the Ministry of Justice set its travel map to break the Empire of Google’s advertising technology, which would be the second request to enforce the sale of pieces of its business within one year.
Government comments came during the hearing of Judge Leonia M. Brinka, the US District Court for the Eastern District of Virginia, who decided last month that Google had a monopoly on some parts of a large system that placed ads on the website. Now it has to decide what measures known as corrective measures should take their concerns to resolve their fears.
The lawyer of the Ministry of Justice said that the government expected to ask the court to force Google to sell the instruments used to the online publisher for sale of advertising space, as well as the technology that connects these publishers with advertisers who want to buy space. In the original court proceedings, the government asked the court to force Google to sell the advertising technology it has acquired over the years.
Leaving Google with “90 percent of publishers who are on them are, frankly, too dangerous,” said Julia Tarver Wood, the main lawyer of the government.
Google lawyers said the breakup would not be in line with the previous legal precedent and threaten privacy and security protection.
The Ministry of Justice is the last legal strike of Google, which is also in the middle of a second hearing on how to correct your monopoly over the search at the Federal Court in Washington. In this case, the government asked the judge to force the company to sell its favorite Chrome browser along with other measures.
Combined by both government applications – if they were granted – most likely represent the largest transformation of the powerful society by the Federal Government since the age of 80, when AT&T will divide into multiple societies within an antimonopoly settlement with the Ministry of Justice.
It remains to be determined whether the judges are forcing a breakup considered to be the most extreme solution among antitrust experts.
In the case of advertising technology filed in 2023, government lawyers claimed that Google had dominated mostly invisible technology that provides ads on websites over the Internet. This system operates an auction for open advertising space on the website, such as the news publisher, in real time when the page is loaded.
The government claimed that Google illegally monopolized three parts of this system: the tools that the website used to publish their open advertising space, tools used by advertisers to buy it and software that combined both sides of each transaction.
Last month, Judge Brinka ruled that Google had violated the law to protect his monopoly on the publisher and software tools connected by the buyer with advertising sellers known as advertising. The government did not show that Google was a monopolist when the tools used by advertisers occurred, she added.
Judge Brinka said on Friday’s hearing that he would convene hearing in September to determine the corrective measures.
To resolve his fears, the Ministry of Justice stated, he plans to ask the judge to force Google to sell his advertisement, which facilitates transactions between buyers and retailers of advertising space.
The government will also strive to break up Google’s advertising tools by publishing part of them, which operates auctions for advertising space, thus opening its background coding to the public. Later, the government wants Google to sell tools that process other features for publishers such as record keeping.
Google’s chief lawyer, Karen Dunn, said that the plan would not comply with the legal precedent. Even if the Court seriously considered the distribution of Google advertising business, the government’s proposal would be challenging, she added.
There would be few buyers for this technology and those who could afford it are “huge technology companies”, Mrs. Dunn added. In addition, important protection of security and protection of personal data provided by Google would disappear.
“It is very likely to talk about,” she said without causing serious problems, she said.
Instead, Google suggested that the court requires the company to change or abandon some procedures that the government has stated that it has consolidated its power and stated that it will take steps to open its offer of advertising auction in a way that would benefit the publisher.
