From the outside, Lifelong’s decade-old Gurugram-based story looks familiar. Like many new consumer brands, it has built its business online, selling on marketplaces such as Amazon and Flipkart, and more recently on e-commerce platforms such as Instamart, Blinkit and Zepto. It has rapidly expanded across categories including fitness equipment, kitchen appliances, personal care products and consumer electronics ₹1,000 crore in revenue, while turning profitable, according to the company. In 2024–25, Lifelong posted sales of over ₹540 crore and a net loss ₹36 million. The company declined to share the extent of its profit this fiscal.
