In the crowded OTT market, female-led shows are winning | Today’s news

While the first wave of popular Hindi streaming franchises was largely male-centric, with shows like Sacred Games, Mirzapur and Paatal Lok taking off, data from media consultancy Ormax shows that series led by female protagonists generated 47% more peak buzz than those led by male protagonists over the past few months. Prominent series that contribute to this ultimate buzz include Mrs. Deshpande, Chiraiya, Mandala Murders, Dabba Cartel, Daldal, Khauf and Search: The Naina Murder Case.