I&B Minister Ashwini Vaishnaw said another major objective of the government was to boost the “maker economy”. File | Photo credit: Shashi Shekhar Kashyap
The Center will take initiatives to protect conventional media from the disruption caused by digital media, Union Information and Broadcasting Minister Ashwini Vaishnaw said on Saturday (October 25, 2025).
The government is considering reforms in the radio, television and direct sectors to create a more conducive environment for their growth, Mr. Vaishnaw said. The guidelines for television rating agencies (TRPs) were formulated to deal with existing distortions. In this regard, the first round of public consultations has already been completed and further rounds of consultations are expected to follow, the minister said.
Government advertising rates may also be rationalized to ensure a level playing field for conventional media, including print media, sources said.
The Press Information Bureau (PIB) has stepped up its outreach efforts and regularly releases research-based briefs and documents on key topics to enhance public dissemination of government policies, programs and achievements, Mr. Vaishnaw said while talking to reporters.
Registrar of Newspapers for India, PIB and Central Bureau of Communication will soon be integrated for effective coordination and convergence across media outreach and regulatory functions. A chatbot has been developed for easy access to online content that has already been flagged as fake by PIB’s Fact Check Unit. Efforts are underway to introduce software to quickly verify the authenticity of videos circulating on social media platforms, Mr. Vaishnaw said.
Another major goal of the government was to strengthen the “creator economy,” the minister said. “WAVES Bazaar’s global outreach initiatives have led to tangible results at international film festivals and gaming events. The Indian Institute of Creative Technology at the National Film Development Corporation campus in Mumbai has already started functioning. Its new campus will be built on a 10-acre plot with an investment of ₹ 400 crore. It offers industry-oriented courses from three months to three months,” Vaish said.
Published – 25 Oct 2025 20:22 IST
