This step will see that the company based in Kolkata is expanding its established brands, including Dermicool and Kesh King, to new categories such as soaps and wellness, signaling a strategic shift to capture a greater proportion of increasing consumer market in India and ensuring lasting growth.
Emami has recently expanded its intelligent and nice cream to a wider segment of men’s care and chases similar expansion for other brands to increase their addressable market size and consumers’ relevance.
Read also: Costa Coffee sees India and becomes one of her top five markets
“Our growth strategy is very clear – as we enlarge our older brands. There are two or three areas that enlarge them. One of them is how we accelerate our existing products. The number two is, as we can expand these brands through a bonus or focus on different sets of audiences and sell through various channels,” Harsha V. Agarwal
At the beginning of this year, the company renamed its nearly two -year trade fair for men’s care and nicer and nice with plans to use a wider male care market to expand to £32,000 crore in the coming years.
For example, it launched soaps, cooling gels and specialized powders under its Mastný Dermicool brand, which it won in 2022. Recently launched and £1 Talcum Sachet under its brand Navratna Cooling Oil and expand it from oils to powders, in addition to adding more expensive therapeutic oils under the mark.
Read also: Design Wars: A Hul Spar in court over advertising campaigns
“We give up our entire portfolio of our brands, be it a return room, a dermicool-zerm, which are focused on summer. When we took it (Dermicool), it was only one product brand, ie the courses, ie it lies.
This is in line with the wider trend between companies with large packaged goods that persecute the growth of entry into previously unused categories in the middle of intensive competition. Opponents like Dabur, Marico and Hindustan Unilever have similarly expanded their basic brands.
For example, Hindustan Unilever now offers peanut butter under the Kissan brand, while Marico has established a major food business under the Saffola Oil brand.
In FY24 Emami announced a 5% increase in income £3 578 crore and 13% increase in net profit £724 crore. Despite its portfolio of well -known brands, such as Navratory, Zanda, Boroplus and Kesh King, the total business remains relatively smaller than domestic Peers.
“There is a very clear goal, whether we can take over the over time.” £1,000 crore in the next two to three years or can dermicool to achieve £500 crore brands in the next three years, ”he added.
Although Emami does not publish the performance of an individual brand, the cooling oil market is estimated at £1 048 crore, with a cooling room cool oil, which holds 62.8% share according to volume.
“You will see a lot of activities for all our brands, especially in Dermicool, we are very, very aggressive. From the point of view of the new product, a lot of work is happening in brands like Kesh King, Boroplus, Navartna, etc.,” he added.
Read also: Temasek confirms investment in Haldiram snack
Angarwal also acknowledged more competition in the market that he had made companies to increase innovations.
Emami has also had a number of acquisitions over the years – in 2015 she got Kinga for hair and nursing skin £1 684 crore. She got the Dermicool brand from Reckitta for £432 crore. Over the years, Emami has invested in Helios Lifestyle PVT LTD, which owns the male brand for the care of Man. In 2023, Emami joined the category of Juice by gaining 26% stake in Axiom Ayurveda. In 2022, among other things, she bought a 30% stake in Cannis Lupus Services India, a startup for pet care.
During the future acquisitions of agarwal, he said the company was “open to all kinds of acquisitions”.
EMAMI LTD is part of the Emami Group, which, among other things, operates in the fields of healthcare, real estate, cement and retail.
(Tagstotranslate) Emami
