Center hits pause on replacement advertising standards for fear of legal strike | Today’s news

The lack of a precise definition of surrogate advertising could leave regulators open to possible legal challenges from the country’s biggest liquor firms, including the Indian units of Pernod Ricard and Diageo, in addition to United Breweries, Carlsberg India and Radico Khaitan, they said, without asking to be named. An overly broad rule risks being overturned, which can legitimize the very practices it seeks to curtail.