‘Biryani is dinner, disagree’: Zomato breaks silence on ‘₹370’ viral image | Today’s news
Food delivery platform Zomato has publicly denied any connection with the viral screenshot that appeared to show a notice referring to an ongoing “₹370 biryani”> ₹370 biryani” controversy that sparked massive discussions on dating, consent and entitlement on social media.
As the debate continues to dominate online conversations, the company reached out to X to clarify that the screenshot circulating under its name was fabricated.
Zomato Calls Viral Screenshot Fake
In a post shared on X, Zomato issued what it described as an “Important Clarification.”
The company accompanied the statement with a black graphic carrying a clear message:
“Biryani is dinner, no consent.
“The screenshot of the disgusting notice you may have seen with our name on it is fake. We didn’t write it or send it.”
The clarification came after social media users widely shared a screenshot purportedly showing a notification from the food delivery platform. The message on the image reads:
“Biryani bhejdu? ₹it’s 370″
The screenshot quickly gained popularity online, especially as brands, influencers, celebrities and even public institutions began to weigh in on the controversy that has dominated social media for the past few days.
By directly addressing the image, Zomato sought to make it clear that the announcement was not created, endorsed or distributed by the company.
Zomato Rejects Viral ‘ ₹370 Biryani notification claim
How The ₹370 The Biryani controversy has begun
The debate has its roots in the crowdwork segment of comedian Pranit More’s stand-up show.
In the now-viral clip, an audience member recounted a dating experience that included a plate of chicken biryani ₹370. During the interaction, he suggested that spending money on food entitled him to something in return from the woman he took on a date.
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An audience member said:
“I said it ₹370 lage hain use k wasool do karunga hi.”
The remark sparked an immediate backlash across social media platforms, with many users calling it misogynistic and criticizing the transactional view it appears to promote of relationships and consent.
The debate goes beyond the viral clip
What began as criticism of a single comment soon developed into a larger public discussion.
Social media platforms were flooded with memes, parody posts, comment videos and reactions from content creators. Several brands also found themselves tagged in conversations related to the controversy, leading to the circulation of doctored images and produced screenshots, including the one Zomato is now addressing.
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The controversy also had real-world consequences.
The audience member whose remarks sparked the debate reportedly lost his job after the clip went viral. Meanwhile, comedian Pranit More faced criticism for laughing during the interaction and for sharing the clip online instead of challenging the statement.
More later publicly apologized and acknowledged that he should have reacted differently.
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“Biryani is dinner, not consent”
In the past few days, the phrase “Biryani is dinner, not consent” has emerged as one of the defining messages associated with controversy.
The slogan was widely shared by social media users, who sought to highlight a central point made repeatedly during the debate: that paying for food does not create an obligation, expectation or right to intimacy.
Influencers, internet personalities and members of the public echoed similar sentiments when discussing dating culture, consent and personal boundaries.
With the ongoing controversy drawing reactions online, Zomat’s clarification appears to be aimed at ensuring that users do not confuse fabricated content with official communications from the platform.
For now, the company has been clear: the viral announcement was fake and it had no role in its creation or distribution.
