The secret sauce seems to be an extension of bricks and mortar settings, “absorbing” experiences, premium hi-tech smartphones (think folding), advanced a-leaked functions that apply for physical touch and feelings and consultants of trained brands.
This week, Apple opened two new flagships in Bengalur and PUNE-POUZE third and fourth shops in the country-with a thousand walks and potentially multimillion sales of the first day. Meanwhile, Samsung is based on an extensive retail track that goes deep to Indian cities to show off its latest folding phones and artificial intelligence features.
“Experience marketing changes everything, especially when we try to persuade the buyers to look at the full portfolio of our gadgets, which also have artificial intelligence,” said Raju Pullan, senior vice president and Samsung mobile business in India.
In his statement Deirdre O’Brien, Senior Vice President for Retail and People in Apple, he said, “We can’t wait to connect with people and inspire them to create, cooperate and do amazing things with Apple.
NAVKENDAR SINGH, associated vice president on the Researcher International Data Corp. (IDC) India, said the growing pressure on offline retail in the country was observed, “and this factor is even more reinforced for Apple-KDO is in stores of class outside the rest of the industry”.
According to Singh for Samsung, the Korean Major is increasingly showing his function to win over customers. “You are looking at their folding phones – these devices have cases of use that need a person to experience close, rather than online,” he said.
This increase comes in the background of sales slowing for the overall smartphone market, which, according to Singh, can slightly reduce or stay flat for all 2025.
The person inside the Apple Bengalur, which was opened on Tuesday, said the company completed almost 5,000 billing from customers on the opening day. This person demanded anonymity because he was not entitled to comment on the media. In addition, Koregaon Park Koregaon Park in Pune opened on Thursday.
While the Mint could not determine the exact amount that Bengaluru Outlet Grossed on the first day, three people who carefully observed their two previous openings in the stores estimated that the company could earn over $ 2 million on the first day-when it appeared during the weak sales period before the new Hardware of Apple.
Meanwhile, Mint of Mint of IDC has shown that Samsung has maintained the highest place in the smartphone market – given mainly by the growth in demand for premium smartphones.
Equipment for a price higher than £70,000 increased by 16% year -on -year in June in June, with 2.6 million such phones sold only during this period. Samsung reached the sale of flag phones with a 49% share driven by a new folding phone in the June quarter. Apple was close to a second, with 48%.
Samsung’s Pullan said the company was expanding its franchise sales in Tier-V with specialized experiences and consultants by trained brands. “We used 22,000 such consultants throughout India and Demorna AI in our facilities in more than 20,000 stores,” he said.
Both brands deploy different strategies, but are united in their pressure on the physical retail. Apple now fully owns four retail stores, but according to analysts, it is also sold through more than 3,000 separate and more branded shops across the country.
Samsung has more than 2,000 franchise “exclusive” franchise stores that sell their entire gadgets and household appliances, Pullan said, adding that multiple -party retailers are considered in the country in the country.
Since the launch of its latest flagship-series Galaxy S25-in January this year, the company has also begun to equip its zones of experience in Wi-Fi stores, Pullan said. “We train retail workers to encourage users to log in and find out what the difference is caused by AI. If you do not show these functions personally, you will never convince the buyer to make a purchase. Now we see how more buyers come to experience such functions.
Apple’s retail experience experiences in Tandem with how many Haute Couture fashion brands work all over the world-it will descend as the main aspects of a narrowly covered and customer service. The company is on the way to penetrate five five Indian smartphones this year, with analysts across IDC, Counterpoint, Cybermedia Research and other standing shipments of the iPhone in 2025 exceeded 15 million units.
Meanwhile, Samsung saw that shipments recovered after weak 2024. IDC data accessible Mitin showed that the total sale of Samsung smartphone decreased by 19%last year. Given that Offline Retail is building, but its sale shows signs of recovery in another lukewarm year for phones. In the first half of this year, Samsung sold a total of 10.6 million phones-by-growing experience in shops 8%.
(Tagstotranslate) Apple Sales in India
