The legendary singer Kumar Sana moved the Delhi High Court and was looking for the legal protection of his personality and publicity, including his name, voice, singing and image style, in the middle of the growing abuse of celebrities.
Judge Manmeet Pritam Singh Arara is expected to hear a singer’s request on Monday.
In his San petition, he was looking for a complex order that protected his personality features such as voice, voice, mannerism, form, photography, cartoons, signature and other aspects of his personality without permission. According to a third -party action, these attributes use commercially ways that could cause confusion between the public and dilute its identity.
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The reason he submitted through the advocates of Shikha Sachdev and Sana Raees Khan also claims that such steps violate the moral rights of the singer according to copyright. Sana claimed that his name, voice and form were abused and used in a way that is unauthorized and harmful.
Cloning AI and “disgusting humor” in the center of complaints
The singer expressed concern about numerous GIFs, sound and video clips of circulating online that use his performance or mimics his voice, often transform it into a “disgusting humor” and damage his reputation.
The application also increases the alarm over the use of artificial intelligence (AI) to clon his singing, voice arrangement and even his faces. Sana claims that the content of the generated AI, as well as goods with its form, will monetize on platforms such as Facebook, Instagram and YouTube, and without its consent it generates revenue for the creators.
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“These actions not only violate my rights, but also equal false confirmations and transmission,” the petition states, urging the court to issue a court order against such abuse.
Growing trend: More celebrities turn to the courts
Kumar Sanu’s step monitors a number of similar legal acts of high -ranking celebrities that seek to protect their personality rights.
Last month, Abhishek Bachchan turned to the High Court in Delhi to block the criminal pages and remove the content of violations from platforms such as Google and YouTube.
Aishwarya Rai Bachchan also filed a lawsuit against the website named Aishwaryaworld.com, which falsely claimed to be “only an authorized and official website”. The page allegedly published its personal data, unauthorized pictures and even sold goods-including mugs and T-shirts £3 100 – without her consent. Her council, head of lawyer Sandeep Sethi, described the abuse as “derogatory, slanderous and direct attack” on her dignity.
Also read | Nagarjuna expresses “gratitude” because the High Court in Delhi offers the protection of personality rights
Other well -known personalities, including filmmaker Karen Johar, Telugu stars Akkineni Nagarjuna, founder Art of Living Sri Sri Ravi Shankar and journalist Sudhir Chaudhary have also been looking for legal protection of their personality and advertising rights.
Personality Rights: What do they mean
The rights of personality or publicity give individuals – especially celebrities – control over the commercial use of their name, image, similarity or other aspects of their identity. These rights help prevent unauthorized exploitation and ensure that public data can benefit from their own person.
With a rapid rise in the AI -generated content and digital fans -controlled creations, the Indian courts are increasingly demanding that these rights to enter and enforce. The case of Kumar Sana is expected to add to a growing legal conversation on the protection of artists at digital age.
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