Meet Nishant Kerketta: 'Gaon ka ladka' from Jharkhand goes viral as he turns his village backdrop into a fashion scene

Nishant Kerketta, a fashion and fitness enthusiast from Jharkhand, has gone viral on Instagram with a series of videos that combine two seemingly separate parts of his life – working on a farm and putting together meticulously styled outfits.

From agricultural fields to fashion trends: Why videos from Nishanta Kerketty village are going viral

One of his latest reels opens with a statement that reads, “Gaon ke ladke can’t dress well (sic)”. The video then cuts to Kerkett in a casual formal outfit that looks deliberately put together.

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He wears a bright white shirt with light blue jeans, a printed tie, shoes and a long coat. The look is completed by a gold watch and tinted sunglasses that add a distinctly polished finish to the outfit.

The style caught the audience’s attention, but so did the joke behind the transition. The video takes the assumption of village men and turns it into a fashion show.

Internet reaction to his videos

The comments were quickly filled with references to fictional characters and sharply dressed personalities. “Mr. Darcy, what are you doing here?” one person wrote, while another compared Kerketta to an X-Files character, saying: “His Special Agent Fox Mulder, FBI.”

Another viewer was more interested in the outfit itself and wrote: “As a woman I NEED that coat 🙏🏼”.

There were also a lot of shorter reactions. “Fit fit bro,” commented one user. Another wrote: “This is incredibly hard”, while someone else described the look as “Straight out of Hogwarts”. One commenter also played right into the reel’s premise, writing: “Not everyone gav ke ladke Obv sir 😍”.

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But the fashion reveal is only one part of Kerketta’s content.

In other videos, she is seen farming and working in a rural setting before the footage changes to her getting dressed and putting together her outfit of the day. The edits create a striking before-and-after effect: muddy fields and farm work give way to shoes, coats, watches and sunglasses.

Why are his videos so appealing?

This contrast seems to be central to its content. Kerketta does not present rural life and fashion as mutually exclusive. Instead, he places his reels both next to each other and uses the transition itself as a hook.

The appeal is also in the casual nature of the setting. Rather than relying entirely on studios, fashion events or urban backdrops, the videos use the environment associated with village life as part of their visual language.

Another distinctive feature of Kerkett’s videos is the location where they are filmed. A few of his reels appear to be shot around his house in his village, with a backdrop reminiscent of a traditional country cottage. We’re not entirely sure if it’s a cottage. The modest setting is in stark contrast to the meticulously designed outfits she flaunts in the foreground.

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This visual contrast makes his videos stand out. The content does not try to hide the rural surroundings; instead, they remain an important part of the framework.

His fashion reels place a polished style in the familiar surroundings of his village home, while his other videos show him working in the same environment and farming. The result is a recurring mix of village life, farming and fashion that has become central to his Instagram content.