Thar, Fortuner owners take public road safety oath; Kiran Mazumdar-Shaw calls Daman’s move “laudable” | Today’s news
A video showing Mahindra Thar and Toyota Fortuner owners taking road safety oath in Daman has garnered attention on social media.
The footage shows SUV owners gathering for what appears to be a road safety awareness initiative led by local authorities. The campaign also drew a response from Kiran Mazumdar-Shaw, who shared the video and appreciated the Daman collector’s approach.
What happened in Daman?
The video shows Thar and Fortuner owners participating in a public commitment to drive responsibly and obey traffic rules.
The initiative takes a different approach to road safety by engaging vehicle owners in a public commitment to responsible behavior alongside conventional enforcement measures such as fines and challans.
The video has since been making the rounds on social media, attracting the attention of car enthusiasts and other users.
Kiran Mazumdar-Shaw reacts
Kiran Mazumdar-Shaw shared the video on social media and welcomed the initiative.
She said, “I think India needs this kind of ‘training’ more than another driving lesson! A commendable move by the Daman collector. When Thar and Fortuner owners take an oath to drive safely, sometimes a little public commitment can work better than a thousand road signs!”
Her remarks added to the debate about the road safety campaign and its unconventional public pledge format.
Why Thar and Fortuner owners?
Mahindra Thar and Toyota Fortuner are among the well-known SUVs in India and have a significant presence on Indian roads.
Both models also feature frequently in social media content due to their popularity among SUV enthusiasts. Videos showing reckless driving, dangerous stunts or traffic violations involving SUVs can attract considerable attention online.
This is not to say that such behavior is representative of Thar or Fortuner owners in general. However, the Daman initiative specifically brought two SUV owners to a public road safety exercise.
A public commitment to safer driving
The Daman initiative places a visible emphasis on drivers making a public commitment to obey traffic laws and drive responsibly.
Rather than presenting the exercise as a substitute for enforcement, Public Oath adds another dimension to road safety reporting by directly involving vehicle owners.
The initiative gained wider visibility after Mazumdar-Shaw shared a video and described Collector Daman’s move as “laudable”.
