Swiggy Instamart Makes Raksha Bandhan 2026 Special For Delivery ‘Brothers’, Create Unique Rakhi For Them: Watch Video | Today’s news
With Rakshabandhan around the corner, Swiggy Instamart has come up with a unique idea that offers rakhis for delivery agents aka ‘bhaiyas’. The new concept is part of delivery bags that come with a tear-off section on the handle that turns them into rakhis. The internet seems to be stunned.
Swiggy Instamart launches DIY rakhi made from delivery bag
Customers can simply tear these rakhis from the bag handles and tie them around the wrist of their delivery person.
Impressed by this idea, one user wrote on LinkedIn: “I got my order from Instamart today and noticed this on the bag. The handle actually comes off and turns into a Rakhi for the bhaiya delivery. Honestly, it’s so cute. Our delivery bhaiyas are always running around making sure the orders get to us, so I like that they get a little bit of what they did on the bhaiya and Tied it’ se they were smiling at bhaiya.”
The user also posted a video of her separating the handles of the delivery bag to create her paper rakhi, which she tied around the delivery man’s wrist.
The Internet is responding
Responding to the post, a user wrote in the comments section: “This is such a good example of how the smallest touchpoints of a brand can create the biggest emotional memory. They didn’t just put a Rakhi on a bag – they turned something that people usually throw away into a moment of connection. Do you think we’ll see more brands designing everyday packaging based on experience rather than just functionality?”
“Creativity touching the heavens and bringing smiles,” quipped another.
Someone else argued, “If you gave him some tips and something to eat, it might be more useful for him because you’re already creating content out of it.”
Another social media user shared online: “Instamart being healthy is my favorite genre! There are some ideas that are clever and then there are those that just make you laugh. This delivery bag with an ear that can be turned into a rakhi is definitely the latter. And honestly, I love that they thought of their delivery partners. Because Rakhi doesn’t have to be just about the bhaiyas who can show up at our homes every day.”
Disclaimer: This article is based on social media generated content and is for informational and educational purposes only. Live Mint could not independently verify its claims and does not endorse them.
