OpenAI shows Kalshi’s ChatGPT World Cup odds

Kalshi, a start-up that allows users to bet on almost anything, has partnered with artificial intelligence company OpenAI to display World Cup prediction data in ChatGPT search results.

The draw, which has not been publicly promoted, uses Kalshi data to show the odds of winning various matches in user queries in ChatGPT, search results show.

For example, a ChatGPT search for “France and Spain” will bring up a graphic showing that the prediction market gave the French a 60 percent chance of winning on Tuesday, which is attributed to Kalshi’s data. A search on the countries playing in the second semi-final cites Kalshi data as suggesting that England have a 55 per cent chance of beating Argentina.

The predictive market deal is OpenAI’s first. For Kalshi, it’s part of a campaign to integrate betting data far and wide to increase awareness and ultimately drive more users to its site. Last year, Kalshi cemented a partnership to integrate its data across CNN and CNBC, including a real-time ticker powered by Kalshi data that runs during news segments. In January, Polymarket, Kalshi’s biggest rival, struck a similar deal to integrate its data across Dow Jones products, including The Wall Street Journal.

Regulators are facing increasing pressure to crack down on abuses in the fast-growing and highly lucrative prediction markets. The correct bets on the timing of the US military’s actions in Iran and Venezuela and the news regarding the company have raised concerns about the leakage of sensitive information and potential insider trading. The top federal financial agency launched a wide-ranging investigation into Polymarket this year, raising questions about whether the site was operating within the law.

OpenAI and Kalshi declined to comment.

In a recent update to its company’s help page, OpenAI said users “cannot place bets through ChatGPT” and the partnership appears to be limited to using Kalshi data only “for World Cup 2026 queries”. The company also states that the data is “for informational purposes only.”

As prediction markets grow in popularity, more and more Silicon Valley companies are strategizing how to get in on the action. Last year, Google struck deals with Polymarket and Kalshi to place predictive market results in Google Search results and on its Google Finance page.

And Mark Zuckerberg, Meta’s CEO, directed lieutenants to create a standalone market forecasting app that would integrate directly with Facebook and Messenger.

(The New York Times has sued OpenAI and Microsoft, alleging copyright infringement of news content related to AI systems. Both companies have denied the claims.)