The US federal government is undergoing a broad rebranding, with President Donald Trump’s name appearing on a range of public assets, including buildings and battleships.
Since Trump secured a second term, he already has roads and even an airport named in his honor, but his administration has now taken steps to spread his name and image across the federal government, far beyond normal use in official paperwork and communications, NBC reported.
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Despite pressure from the administration, not all efforts have proven successful, including proposals to rename a New York train station and an airport in the Washington, DC area after Trump.
But several others have advanced on a much larger scale, most notably a plan to place his signature on US paper currency, making it the first such case by a sitting president.
The federal government’s branding transformation stands in stark contrast to other presidencies before it. That includes Trump’s first term, when the biggest branding controversy involved adding his name to coronavirus aid checks during an election year.
Here’s a look at the things and places the Trump administration added his name to during his second term:
- The US Institute of Peace has now been renamed the Donald J. Trump US Institute of Peace. In December 2025, it became the first federal building to be named after a sitting president. The organization, based in downtown Washington, was originally created by Congress through legislation passed in 1984. The renaming was done by the State Department.
In a social media post, Secretary of State Marco Rubio wrote: “President Trump will be remembered by history as a president of peace. It’s time for our State Department to show that.”
2. The John F. Kennedy Memorial Center for the Performing Arts became the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts nearly two weeks after the Institute of Peace was renamed. Democrats and some members of the Kennedy family said at the time that the name change was illegal because the center was established as a living memorial to Kennedy.
3. The Trump-class battleships were unveiled by then-Navy Secretary John Phelan in December last year. These “Trump” class warships were unveiled during an event at the Mar-a-Lago estate in Florida. Phelan said the planned “Trump-class battleships,” including one named the USS Defiant, will be the largest, deadliest, most versatile and even the most visually impressive warships operating in the world’s oceans.
4. The Trump Gold Card visa was unveiled by the president himself in December, which was available to foreign nationals at a cost of one million dollars, allowing them to legally live and work in the US once approved. After the card was unveiled, Trump called it a “green card on steroids.” As of the end of April, however, only one had been approved, the AP reported.
5. This March, a federal commission made up entirely of Trump appointees approved a 24-carat commemorative gold coin featuring the US president to honor the country’s 250th anniversary. The design, approved by the Commission on Fine Arts, has a depiction of Trump in the Oval Office on one side and a bald eagle on the other. Final approval now rests with the Treasury Department, which has already said it will issue a separate $1 coin featuring the president as part of the celebrations.
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6. Trump dollar bills were announced in March, when the Treasury Department said it planned to include the sitting president’s signature on future paper currency. Treasury Secretary Scott Bessent said there was no more powerful way to mark the country’s milestones and the president’s legacy than issuing US dollar bills bearing his name over half a century.
7. In February, the administration unveiled TrumpRx.gov, a prescription drug website that pays for itself and offers coupons that people can take to the pharmacy to fill their prescriptions.
8. The administration also announced the launch of a new savings account for children named after President Trump. Trump’s account is created under the “big, beautiful account” and is a tax-advantaged investment account for children under 18. Children born between January 1, 2025 and December 31, 2028 will receive $1,000 from the Treasury to start their accounts.
9. The Treasury Department also launched a new website named after the president, known as TrumpIRA.gov, aimed at helping American workers find and compare private-sector retirement savings accounts.
10. Last November, the Department of the Interior revealed it was featuring Trump and George Washington on the front of its annual park pass in honor of the country’s 250th anniversary.
11. President Trump’s image now appears on some U.S. passports, the State Department announced in April. The image will also be featured on the inside cover as part of the 250th celebrations.
12. In March, Florida Governor Ron DeSantis signed a bill to rename Palm Beach Airport as President Donald J. Trump International Airport.
