Amazon slashes Apple TV+ price for Prime members with new deal - Find out all about the deal

Amazon has slashed the price of an Apple TV+ subscription bought through Prime Video to $5.99 (£4.37) a month for the first two months as part of its early Prime Day deals, offering consumers more than 50 percent off the streaming service’s standard monthly fee.

Apple TV prices cut in half thanks to Prime Day

The limited-time offer, available to Amazon Prime members in eligible markets, reduces the cost of the Apple TV+ add-on channel from its regular price of $12.99 per month. The promotion is part of Amazon’s broader strategy to use discounted streaming subscriptions to drive engagement ahead of its annual Prime Day sales event.

Recent Prime Day promotions increasingly include digital subscription offers alongside discounts on consumer products.

The discounted subscription provides access to Apple TV+’s catalog of original programming, including critically acclaimed series such as Severance, Ted Lasso, The Morning Show and Shrinking. Apple is also preparing to release several major titles in the coming months, including the third season of sci-fi drama Silo, which returns in July.

In addition to the Prime Video promotion, there are other options available to consumers looking for cheaper access to Apple’s subscription services. Apple’s subscription offering, Apple One, combines Apple TV+, Apple Music, Apple Arcade and iCloud+ storage services for one monthly payment. In the United States, an individual Apple One plan costs $19.95 per month, a savings of approximately 31 percent compared to purchasing the included services separately.

Apple also continues to offer promotional access to Apple TV+ for customers who purchase select hardware products, including certain iPhone models and Apple TV 4K streaming devices, with eligible buyers receiving three months of free access. New subscribers also have access to a seven-day free trial before committing to a paid subscription.

The promotion comes amid intensifying competition in the global streaming market, where major platforms are increasingly turning to discounted introductory offers, subscription bundles and strategic partnerships to attract and retain subscribers.

Amazon’s broader Prime Day streaming campaign this year included discounted subscriptions to several other premium services, with some available for just $0.99 per month for a limited time.