In the UK, two Zara ads were banned to present models that looked “unhealthy thin”. The Office for Advertising Standards (ASA) said that one model looked “skinny” due to shadows and her hairstyle, the BBC reported.
The shirt of the next model revealed adhesive collar. ASA said both ads were “irresponsible” and must not be redesigned. They also said Zara to be more careful with future pictures.
Zara removed the pictures. However, the Spanish retailer with a quick way said that both models are healthy with the right medical certificates.
Forbidden ads were observed on the Zara application and website. One advertising was for short dresses in which the legs of the model looked very thin because of the shadows. Her arms and elbows also seemed disproportionate.
The second ad was for a shirt. The way the model presented caused her collars to excel too much. Asa felt these pictures sent an incorrect message about the body of the body.
Two more Zara ads were investigated, but were not prohibited. Zara removed all the marked pictures, even if no one complained directly.
The brand said it made only small changes in lighting and color in the photos. According to Zara, this monitors the health rules of the 2007 report called Fashioning and a healthy future. This report advises that models should show medical evidence of good health from doctors who understand eating disorders.
Earlier prohibitions
Previously, ASA has banned Marks & Spencer to display the “unhealthy thin” model. Four people complained about four ads for the app, web ae -mail brand.
The pictures showed female models on each other pink polka dot dress or small pants with white peak. In one photo, the collar of the model looked very clear. In another model he looked “thin”.
Marks & Spencer said that models are eight and selected for their health and professionalism. The company said it is their standard practice to work only with healthy models.
Marks & Spencer has changed ads and removed images. Yet Asa completely banned one picture. The watchdog said the ad was “irresponsible”.
In February, a brand of clothing was banned in the UK. ASA found the model “unhealthy thin” again.
Further disagreed. They said the model is slim but healthy and tinted. Her position was chosen to show how the leggings fit the straight and bent legs.
Some social media users expressed their disappointment after further advertising was banned. They claimed why it was okay to show the models “unhealthy with overweight”, but not slim.
(Tagstotranslate) Zara UK
