X (formerly Twitter) has announced a new feature for its users. It introduces a dedicated vertical video feed similar to Instagram’s reel or YouTube’s shorts feed. Bluesky, another social media site founded by Jack Dorsey, was accidentally one of the founding members of Twitter, who also revealed similar vertical video feed features. The announcements are supposedly responding to Tiktok’s uncertain future in the United States. It is worth noting that the X, owned by Elon Musk, recently confirmed that it will launch X TVs in 2025, along with X Money Services.
X and Bluesky launch-only, immersive video feed
X announced in a post on its platform that it can now provide a new vertical video feed for US users. The company claims it will be “immersive new home for video.” The feed can be accessed via the play button at the bottom of the screen. The company has not confirmed whether the feature is available to users outside the United States.
Bluesky, on the other hand, revealed that it is “in video action” and can provide customizable video feeds to all users. Like other Bluesky feeds, users “have the option to pin them.” The company clarified that users will be able to refresh to access the “video-only posts” schedule. The company said it is available to all users on the mobile app.
It is speculated that a series of dedicated vertical video feed integrations between competing applications are linked to the damage caused in the U.S. by the brief U.S. Tiktok ban. The app owned by BONTEDANCE stopped working for U.S. users late Saturday, but the ban reversed the next day.
Discussions surrounding the country’s ban lasted for several months. The uncertainty of the future of popular short video sharing apps in the country has led many users and competing developers to scramble to find alternatives. According to a recent report, confusion AI of U.S. search engine startups offered a bid for dispatch dispatches on Saturday, asking the company to merge with Tiktok US.
