Michael Willis Heard, the TikTok creator behind the viral “Yes King” meme, has died, his daughter confirmed in a social media post. Heard, who went by the handle @loveandlighttv on TikTok, was known for his motivational and positive videos that gained him a large following on the internet.
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Michael Willis Heard’s daughter, Mykel Crumbie, confirmed his passing in a deeply emotional Facebook post, expressing her disbelief and sadness. She wrote that his death had broken the family and that she would miss him immensely. Reflecting on how her father’s presence touched many lives through his positivity and encouragement, Crumbie described him as someone who always spread love and light. In her post, she also addressed the negativity and criticism he sometimes faced online, urging people to instead focus on his kindness and uplifting spirit that inspired thousands of followers around the world.
“My daddy… I miss you so much king, this is crazy to me and you are really messing up the family with this,” she wrote. “IDC who didn’t love my father and didn’t like his lifestyle and WISHED HIM DEATH,” she added in an emotional post.
Who Was Michael Willis Heard?
Michael Willis Heard, believed to be from Elyria, Ohio, has gained popularity on TikTok for his positive affirmations and lifestyle advice, often focusing on themes of self-love and empowerment. His catchphrases — “Yes King” and “Love yourself” — have become viral mantras across platforms, inspiring countless memes and positive comments.
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Characterized by his charismatic delivery and affirming tone, Heard’s videos have earned him thousands of followers and a loyal online community.
Cause of death of Michael Willis Heard
According to a post on the ForeverMemorial website, details surrounding Michael Heard’s death have not been released. His family has asked for privacy as they grieve and urged fans to honor his memory by celebrating the positivity and light he brought to people’s lives.
Family of Michael Willis Heard
According to his Facebook profile, Michael had one daughter. His public profiles say he was a father, and on his Facebook page he described himself as a ‘counselor, life coach’.
Michael Willis Heard Viral Videos
He built his following by posting short motivational videos, lifestyle/sexual health advice, and using catchphrases like “Yes King” and “Love Yourself” that became widely used memes.
The tributes are pouring in
After news of his death, social media was flooded with tributes from fans and fellow creators. “Rest in peace Michael Willis Heard. You will always be a king,” wrote one user, while others shared clips of his viral videos in remembrance of his message of self-acceptance and positivity.
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“Rest in peace Michael Willis Heard. The best king this world had to offer,” another user wrote.
“The man behind the viral ‘Yes King’ audios passed away today. Michael Willis Heard also known as ‘LoveandlightTV’ and ‘Yes King’ was known for his over the top audios and shocking speeches that went viral on social media. Long live the King,” wrote a third user.
“Mykel, I’m so sorry to hear this. There are no words to help but God will give you comfort. I’m praying for you and your whole family,” wrote a fourth user.
“Heartbreaking to hear…a tragic loss,” wrote a fifth user.
