Royal Challengers Bangalore (RCB) have finally secured their maiden Indian Premier League (IPL) title. Royal Challengers Bengaluru’s rise to the top of the Houlihan Lokey 2025 IPL Brand Rankings is a culmination of sporting success, strategic clarity and unparalleled fan engagement.After years of near misses, RCB’s first IPL win ended a 17-year wait and instantly transformed the franchise’s narrative from perennial underdogs to champions. This long-awaited triumph not only brought silverware, but also pushed their brand value to a league-leading US$269 million.
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RCB’s big changes ahead of IPL: New rules, tribute and squad updateA key factor behind this surge has been RCB’s ability to strike the right balance between continuity and reinvention. Rajat Patidar’s appointment as captain signaled a shift towards new leadership, while Virat Kohli’s continued presence provided stability, experience and global appeal.Kohli’s journey with the franchise – from the early years to lifting the trophy – added an emotional dimension that resonated deeply with fans.On the field, RCB have built a formidable and well-rounded team. Retaining key players and adding match-winners like Krunal Pandya, Liam Livingstone, Phil Salt and Josh Hazlewood have created depth and flexibility. This translated into consistent performances, with eight wins in their first 11 games and a dominant playoff run that culminated in a historic title win.Off the field, RCB’s growth has been equally impressive. Strategic partnerships along with enhanced match experiences and local initiatives across Karnataka have strengthened their connection with fans. Their digital presence – already among the strongest in the IPL – has reached new heights, boosted by Kohli’s enduring star power.Kohli’s retirement from Test cricket in 2025 further sharpened his focus on the IPL, increasing both performance and marketability.Combined with an IPL title and smart branding, RCB have evolved into more than just a cricket team – they are now the most valuable and influential IPL franchise.
