Food critic and content creator Keith Lee has been honored with the top honor at the TikTok Awards 2025. The social media platform recognized the 29-year-old’s significant contributions and named him “Creator of the Year” at the inaugural ceremony. The event was hosted by lifestyle influencer La La Anthony. Let’s find out what is Keith Lee’s net worth.
Keith Lee Net Worth
One of the popular internet personality Keith Lee net worth was more than $4 million in 2024 according to media reports. Brand deals with colossal corporations such as Chipotle, Pepsi and Hyundai contribute to its revenue, according to Forbes.com. His wealth comes from a variety of sources, including advertising revenue, brand deals, merchandise sales and live performances. A significant revenue stream can be attributed to TikTok food reviews, Instagram brand endorsements, YouTube partnerships and MMA backgrounds.
American Express has teamed up with food critic Keith Lee to announce a new $5 million Amex Shop Small Grants Program on November 29th to support the 16th Annual Small Business. To help small businesses in the US grow and innovate, it has partnered with Main Street America.
“I doubted myself,” says Keith Lee
Paris Hilton presented the award to the internet sensation commonly known as ‘Killa’. A popular food reviewer who highlights small businesses, he became famous as a food taster in Las Vegas after his reviews of local restaurants went viral online. He first started posting cooking videos and family content in November 2020. Eventually, his TikTok following skyrocketed and he currently boasts a massive army of 17 million followers.
The Las Vegas food taster, named one of Mashable’s 101 Most Influential Creators of 2025, started making TikToks to help combat his public speaking anxiety. From Detroit, Chicago, Los Angeles, Atlanta and Houston to New York, Lee traveled to several locations to evaluate local restaurants, favoring Black-owned and family-owned restaurants.
The former MMA fighter expressed his gratitude to the TikTok community, saying the platform helped him unlock a voice he previously struggled to find.
During his acceptance speech, Lee said, “When people say they didn’t think they were going to win, that’s not an understatement,” adding, “I never in a million years thought I’d be standing on this podium.”
He further noted, “I couldn’t talk. I couldn’t be in rooms with people. I doubted myself. I still doubt myself to this day,” Lee said. “TikTok Lets People Highlight Underdogs,” Mashable reported.
Celebrating the milestone, he noted, “It’s hard to do something for myself because I’m always putting other people before myself, but this is for me,” the AP reported.
