Usually with the low profile universities of West Bengal, especially the universities found in Calcutta, this year they turned to promotional videos to present their credentials because the centralized portal for higher education is opening up.
“The Videos Are Primarily to Showcase The Uniqueness of Institutions, Considering that Students Now Hover and Much Wider Choice, Both Inside and Outside The State-Run Colleges do not come by ash-Quality Infrastructure Academic Infrastructure and Faculty Profess Are Unmatched, and These Need to Be Aired in This Era of Publicity, ”Saurabh Chakraborti, principal from Bidhannagar College, Hindu said.
In May last year, the state government ordered universities to prepare two -minute videos to attract students and offer a turn only two days before the start of the centralized reception portal. Universities, unknown with promotional exercises, managed to assemble any content that they could have in the term. This year, however, despite the absence of a formal directive, many institutions have decided to produce professionally created videos.
“It is the age of promotion and marketing and the education sector is no exception. Our promotional videos (university and departments) cover the outputs of our innovative initiatives, practical training, free internships and locations for students from all subjects and backgrounds. Kolkata.
Dr. Sarangi added: “The centralized admission system in West Bengal is trendy for and outside the country. Its user -friendliness is unique and exhausting. In such a scenario, the videos of the institution, reel and real are in such a scenario.”
Ayantika Ghosh, director of Naba Balllygunge Mahavidyalaya, recognized the challenges in creating such content. “Sometimes for some universities, especially for those who do not have journalism and mass communication/media study and the subsequent lack of all video equipment, it starts such promotional videos that use professional help but still become problematic.
Dr. Ghosh further noted that their upcoming video would emphasize functions that distinguish the university from others. “It focuses among many things on our automated digital library with a spacious study device, regular campus programs that provide location in reputable companies, auditorium equipped with an Ict and virtual room in our campus and green horns and vertical gardening.”
Mousumi Chakravarti, responsible officer on Dr. APJ Abdul Kalam Government College in Newtown, said their video “tells aspiring students about facilities provided by the university and contains information on the subjects offered by the university, the number of seats, the faculty strength, as well as information about facilities such as library, laboratory, gymnasium, gymnasium.”
Published – June 25, 2025 20:37
