Online grocery delivery is supposed to make everyday shopping easier, but for residents of Nagpur, one recent order turned into an unexpected surprise — and a viral moment.
A man named Ameya Sangeep, who handles Instagram @thik_thak_insaan, shared a video highlighting a bizarre mix-up in his grocery order placed through BigBasket. The clip, which has since gained traction on social media, shows Ameya opening what appeared to be a sealed three-piece combo pack of Dove soaps – only to find something completely different inside.
In the video, Ameya explains that he ordered a three-pack of Dove soaps on January 10. When he finally opened the sealed package on January 19, he found that the Dove packaging contained three unrelated soaps — Patanjali, Rin and Chandrika bars — tucked neatly inside the original packaging.
Visibly amused and confused, he questions the online grocery platform in the video, asking, “What is this, BigBasket?” The sealed nature of the package added to the confusion and raised questions as to how such a mix-up could have occurred prior to delivery.
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In his caption, Ameya clarified that the video was not meant to target or slander any brand, but to highlight a potential problem happening under the company’s name. He also revealed that he spoke at length with the head of customer service, who he said tried to help, but promised a follow-up call from senior management, which at the time had yet to materialise.
“Aisa sirf dusro ke saath hota dekha tha,” he wrote, adding that the purpose of sharing the reel was to alert people to what he described as a possible fraud or packaging failure.
Soon after the video went viral, BigBasket’s customer support team reached out to him. In an update shared in the comments section, Ameya confirmed that the company has immediately initiated returns and refunds.
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“I was contacted today by the BigBasket customer service team. They initiated an immediate return and refund. The idea of uploading the reel was fulfilled,” he wrote, thanking users for their support.
Watch the viral video here:
Meanwhile, the internet was amused by the unusual delivery. One user quipped: “Maybe your Dove was sent to someone who ordered an iPhone.” Another commented: “It’s like a lucky draw.” A third quipped: “A collaboration we never expected.”
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Others offered tongue-in-cheek solutions. “Ek se face wash, ek se body wash aur ek se capde wash kar lena,” wrote one user. Another claimed the outcome could have been worse, saying: “You’re lucky you at least got soap. A friend of mine once got a stone stick.”
While the issue was quickly resolved, the incident sparked conversations online about packaging checks, quality control and the growing need for vigilance as online grocery shopping becomes a daily habit for many Indian households.
