
Ben Shelton and Jack Draper signed the shops with ON AND VUORI (pictures via x/@tennis_now, Tennistimechat & bensheltonbra) Toi in New York: Sometimes players have an exception to seemingly harmless questions that leave the room confused.Ben Shelton’s partnership with Apparel He’s sponsor was compared to Jack Draper’s world crossing to Athleisure Maker Vuri. The purpose of the questions was to emphasize non -traditional brands disrupting the status of the quo industry. The American faced, “Isn’t there a big company? Have you seen a message about earnings a few weeks ago?”22 -year -old No. 6 added: “Sorry, bro, I don’t like the question.”Reporter’s note for yourself: Carefully select descriptors.
Draper, British No.1, for the first time sports Vuori Gear in the US Open Mixed Doubles Competition competition. “My contract was attended this summer,” Draper said about his partnership with Nike. “Vuori came up with an opportunity that I could not refuse.”With a few exceptions such as Uniqlo, New Balance and Lacoste Apparel Giants Nike and Adidas enjoyed strangulations on the tennis best talent for decades. Recently, however, brands, such as he and Lululemon, attacked space with big players like Iga Swiatlek and Frances Tiafoe. Tiafoe, World No. 17, switched to Lululemon in January.“I’ve been with Nike for many years, I wanted to go to the market to see what the market was. There is a lot of interest to me. I had the opportunity to be the face of a brand that has different thinking,” Tiafoe said. “I can build and they can grow. They are the best at the highest level. The US SuperStar Coco Gauff stressed that fashion in sport plays an important role not only in how athletes feel in what they wear, but how they express themselves and associate with fans.
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“Fashion helps bring occasional fans to sports, new demographic groups. We don’t always need the main fans who know every player. You look at the NBA games, there are so many people who know nothing about basketball,” she said. “Just like tennis, I think we’ll get the demography of people at the US Open.”