The newly launched Shapewear Underneat brand in an influenced actual, which is the newly launched Shapewear Underneat brand strongly inspired by the giant Shapewears Kim Kardashian, Skims reported.
The goal of Kusha Kapila is to follow the “similar trajectory of success” because Kim Kardashian branded brands said that money control.
“Our Shapeear strategy is to achieve rapid growth in this developing category in India and settling as a leader on the market. We are expecting significant inspiration from Skims, a brand that started in 2019 and experienced early growth … We aim to follow a similar trajectory in the Indian market.”
Kim Kardashian is slipping
Kim Kardashian introduced its Skims Skims company in September 2019, which is now awarded for more than $ 4 billion. In 2023, investors appreciated the company at $ 3.2 billion, New York Times reported.
The aim of Kusha Kapila is to establish themselves as an affordable alternative to the skims by setting the prices of its products by 30-40 % lower to ensure greater availability, showing money.
The prison power of freedom
Kusha also published the Kapil on the opening of the Subnysz on her Handles of Instagram.
UNDERNEAT focuses on a wide consumer base, including young adults who usually buy from H&M, lives and clove. The aim of this brand is to offer affordable but stylish shapes with light control to the media, reporting money control.
In India, they offer a number of retail brands, including Zivame, Clovia, Triumph, Prettysecrets, C9 and Dermawear, which will satisfy the different needs of consumers. Brands such as Smilzo, Swee and Adorna (SHK Brands) have also introduced a strong presence on the market.
Content creators turn to business
Kusha Kapila’s invasion of startups with newly launched signals the growing trend of digital creators using their personal brand to establish consumer businesses.
In recent years, several Indian creators have moved to business, especially in the fashion sector, beauty and lifestyle.
Bhuvan Bam launched a collided youth brand, while the fashion influencer Deeksha Khurana launched Dee Cloting.
“I remember the website crashed within minutes of the start. The reaction to the goods from the start was amazing,” Bhuvan Bam once shared in an interview.
Diipa Büller-Khosla and the influential influence of Shaury Sanadhya, based on PUNE, also launched their own brands, testimony of the growing transition between entertainment and trade.
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