As the US heads into another Super Bowl season shaped by cultural debates as much as sports, the conservative organization Turning Point USA has announced a parallel broadcast it calls the All-American Halftime Show. Positioned as an alternative to the NFL’s official halftime, the event drew attention far beyond American borders and highlighted how music, politics and mass entertainment continue to intersect.
The show, first announced in October and formally detailed earlier this month, is set to air during the Super Bowl halftime on Feb. 8, 2026. Turning Point USA says the broadcast is aimed at viewers looking for what it describes as a “family-friendly, patriotic” option.
Why does it attract attention?
The announcement comes amid criticism from conservative commentators over the NFL’s selection of global Latin music star Bad Bunny as the official halftime performer. While critics question the selection, supporters point out that Bad Bunny was Spotify’s most streamed artist worldwide in 2025 and see his performance as a landmark for Latin music and representation on the global stage.
The contrasting reactions have fueled debate on social media, where the Super Bowl halftime show is increasingly seen as more of a cultural statement than just entertainment.
Who is performing at the All-American Halftime Show?
Turning Point USA has confirmed that the event will be headlined by Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett. The organization says the lineup reflects artists whose music and public personas align with what it calls traditional American values.
Kid Rock, a longtime supporter of conservative causes, was the most prominent face associated with the show — and also the focus of online criticism.
Kid Rock responds to the backlash
Before the show, Kid Rock appeared to be indirectly responding to criticism of the alternative halftime show. The 55-year-old musician shared an Instagram post featuring a quote attributed to the late basketball icon Kobe Bryant, which spoke about accepting criticism and opposition.
While Kid Rock did not directly refer to the event, the post was widely interpreted online as a response to backlash aimed at both the artist and the show’s broader political framework.
How and where to watch?
Turning Point USA said the All-American Halftime Show will be streamed live on its official YouTube channels, X and Rumble. Several US-based conservative television networks will also carry the broadcast. The organization has not stated any restrictions on international viewing, meaning viewers around the world can also watch online.