The new round of the US President Donald Trump, which is stored by pressure on foreign countries in favorable trade agreements, sent shock waves through targeted countries. But this step also hurts to American consumers.
The main global and American companies are reportedly transmitting rising costs to American consumers, launching a widespread price increase in various industries, from sports clothing to electronics, luxury goods and cars.
Companies that have so far revised prices
New tariffs deposited by Trump on more than 90 countries around the world have already come into force.
Below is a list of brands that have already increased prices or warned against raising prices in response to Trump’s tariffs.
- Wendy’s: The food joint on Friday reduced its sales instructions after publishing a larger than the expected decline by approximately 3 percent and 5 %, while previously predicted that Bloomberg could be up to 2 percent flat.
- Adidas: The sports clothing brand warned that it would have to increase the US prices in the US, announced that the US tariffs would add around 200 million euros ($ 231 million) to its costs in the second half of the year, confirmed on July 30, 2025.
- Nike: The brand announced that it has taken measures to compensate for the estimated impact of President Trump’s tariffs of $ 1 billion, including the “increase in the surgical price” in the USA this autumn, he said in June.
- Hermes: Even a luxury market feels the heat of tariffs. On April 17, the French luxury Hermes group said it would increase its American prizes starting from May to compensate for the impact of Trump’s tariffs. Hermes’ Executive Vice President for Finance, Eric du Halgout, said during an analytical call: “The price increase we will implement will only be for the US because it focuses on the balance of tariffs that only apply to the US market.
- Amazon: DataWeave, a data company for Reuters, found that by analysis that the medium price of a basket with more than 1,400 Chinese products sold on Amazon by a US buyer between January and half and half of June increased by 2.6 %.
- Walmart: The largest American retailer, Walmart, reportedly increased prices for a number of goods. CNBC analysis watched prices of about 50 items in different categories from May to June 2025 and found that it increases up to 51 %.
The impact on tariff: billions flows into the American economy, Trump says
New tariffs of US President Donald Trump have already come into force in more than 90 countries around the world.
Just before the expiry of the deadline for countries to negotiate US trade agreements, Trump published the truth on his social platform that billions of dollars are now flowing to the US as a result of its import taxes. Trump uses tariffs to encourage jobs and production industries to return to America, among other things political goals, BBC reported.
In a separate step on Wednesday, Trump threatened to increase the import of imports from India to 50%if she stopped buying oil from Russia. He also threatened 100% on foreign computer chips to push technology companies to invest more in the US.
(Tagstotranslate) tariffs
