The Kochi vegetable market has to gather in front of the Onam festival. Traders say that, unlike the past, they do not expect a difficult rush due to the changing consumer behavior and the increase in fast trade players. | Photo Credit: H. Vibhu
When the mood of Onam is located, the market seems to learn that it is necessary to adapt to the growing influence of electronic trading and social media on customer behavior. Sellers in key sectors, including provisions, vegetables and textiles, share concerns that electronic trading players and trends from industrial conglomerates quickly penetrate their targeted business.
While the sellers of basic commodities who were unexpected during Onam have marked the possible impact of the ongoing increase in rapid trading on their business, textile traders emphasized the growing demand for proposals influenced by social media, which it is difficult to satisfy.
Vegetables associated with the Kochi market said that trends in the area of sales related to Onam have not yet begun. “Trends in sale and vegetable prices are expected to be closer to Onam to 30-31.
KM John, former president, Chamber of Commerce Keral Merchants, repeated sentiments. He said that the growing influence of electronic trading and players with fast trade on consumer behavior apparently influenced the retail sector and to turn the wholesalers. He said that a negligible ascending trend was seen only in the prices of edible oil.
The country PAI, a wholesale trader, said the price of rice brands has not changed for a while. “There has been no correlation between the Onam season and the price of rice.
Meanwhile, wholesale and retail traders sounded a little optimistic. “The situation looks better compared to previous years. There is no increase in textile prices. However, sales through e-trh and industrial company budget stores have influenced the traditional market,” said M. Bassyam, who has been in the wholesale textile since 1999.
Looking with the root retailer and general secretary of Keral Textile and Garmates Dealers Association, K. Kršnan. Buyers come up with suggestions that they find on Instagram, which often do not have traditional stores. We need to adapt to changing trends to satisfy the needs of buyers who prefer online platforms. ”
Read more
Published – August 28 2025 21:47
