The state tourism industry keeps his fingers crossed before the top monsoon season, because the rain has been interrupted by the sector’s hopes in the last week of summer holidays in Kerala.
This period, just before the re -opening of the school, witnessed heavy flushing tourists. Over the years, the monsoon tourism has captured the imagination of tourists and the industry has mined the monsoon and wellness of tourism in the season. However, the Wayanad catastrophic landslides last year were very badly affected by the sector, with most tourists staying outside the hilly stations in the state during rainy.
Then the state government had to release the Blitzkriegs campaign called “Revisit Wayanad” and “Ente Keralam Ennum Sundaram” (my Kerala is always beautiful) to be afraid of tourists.
Four days of the monsoon noted that the state network Humongous 250 mm rains. Weatherpersons also predicted this year for the state over the normal season of rain, along with excess rain in June, putting pressure on hospitality.
‘SINDOOR’ Operation ‘
According to James Kodianhara, chairman of the Kereal Chapter Indian Association of Touroperators (Iato), the incoming tourists have already been abolished, before the monsoon, as a result of the “Sindoor operation”, because uncertainty over increasing violence between India and Pakistan.
In addition, the monsoon, who made a heavy start, worsened things with home tourists who preferred to keep away from Kopc’s stations and stagnant waters, in the fear of being stuck, Mr. Kodianthara said. A panic created through rain often leads tourists from North India to choose other places, including destinations in neighboring countries, he added.
The state government should identify hotspots susceptible to landslides and issue instructions for travelers in sufficient before the monsoon season. Closing hotspots, which will often be small locations, at the top of the monsoon and the publication of other safe destinations and organizing special campaigns will help instill confidence between tourists and save the prospects of this industry, said Sajeer Padikkal, President of Malabar tourism.
Sector’s growth
In 2024, the growth of domestic tourism was only 1.7% compared to 15.92% clocked in 2023 due to landslides. . The average growth of domestic tourism in Kerala during the predandemic era was slightly close to 10%.
Published – May 29, 2025 21:20
