The Mercedes-Benz Hurun India Wealth 2025 report emphasizes the rapid increase in rich households in India, which has almost doubled since 2021 to 8,71,700.
These millionaire families with net fortune £8.5 crore, now accounts for 0.31% of all households. Trust in India’s growth remains high, with 83% of optimistic about the next three years.
The increase comes with GDP growth, stock market profits, new billionaires and rising gold prices.
Maharashtra leads with 1,78,600 millionaires, powered by 1,42,000 bombai. Delhi has 68,200 and Bengaluru has 31,600.
Shares, real estate and gold remain the highest investment, while UPI dominates digital payments.
The Mercedes-Benz Hurun India Luxury Consumer Survey 2025 shows different opinions on financial freedom. While 27% said £50 crore is enough, 25% have chosen £10 crore and 20% set it to £200 crore.
About 60% of rich households spend under £1 crore annually, mostly about tourism, education and entertainment. Paying taxes (30%) is considered to be the highest social responsibility.
What do Indian ultra rich spend money on?
In jewelry 75% still prefers natural diamonds, with Tanishq led in India and Tiffany & Co. all over the world. Caratlane leads among online jewelry.
The watch is the most sophisticated subject for men (43%), jewelry for women (50%) and toys for children (51%), while medical products remain for the older.
Rolex controls luxury watches while Gucci and Louis Vuitton are the best accessories. Emirates is a airline and Taj Hotels lead in luxury stays.
More than half of the millionaires of India own more than one car, with many of them upgrading within three to six years. Approximately 40% keeps its car for more than six years.
For ultra rich, travel (45%) is the highest hobby, followed by reading and cooking. Yoga (27%) is the best fitness activity.
Ocean cruises lead in luxury cruises that prefer 19% of respondents. The US (19%) is the most popular for education abroad, followed by the United Kingdom (14%). However, 42% prefer to maintain children in India.
Social media has overtaken traditional media as the main source of news. More than 60% are evaluated 8+ for happiness and well -being.
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