The High Court in Delhi supplied Amazon Technologies, a subsidiary, Global e-commerce Giant Amazon Inc., which is the main retribution in case of violation of the trademark against it.
On Tuesday, the divisional bench of the High Court remained an order for one court that ordered the company to almost pay £340 Crore ($ 39 million) to compensate for damages on lifestyle shares for breach of trademark including the brand Beverly Hills Polo Club.
Justices Hari Shankar and Ajay Digpul have granted a temporary stay without requiring Amazon to make a preliminary harbinger. However, Amazon was asked to make that if the final decision against him would pay damage. The court explained that the order for residence would not affect the outcome of the appeal.
Dispute 2020
The dispute began in 2020, when the British Lifestyle Society United a British Society, which owns and manages the Beverly Hills Polo brand, filed a lawsuit against Amazon Technologies and others concerning the unauthorized use of a deceptively similar brand on clothing and other products sold on the Amazon platforms.
The company argued that the trade mark of violations that appeared on the garment produced and sold by Amazon Technologies under the symbol brand, and that it also participated in the cloudtail India, the main vendor of Amazon.in.
In October 2020, the High Court issued a provisional court order that Amazon and Cloudtail limited to the use of the brand and ordered that the violations of violations were removed. Amazon Technologies did not appear in the proceedings and was eventually ceded against the ex-Parte.
Meanwhile cloudtail India admitted that between 2015 and July 2020 sold out products violations £23.9 Lakh with profitable range around 20%. While cloudtail offered to settle, attempts to mediate failed, which led the court to hand over the regulation against cloudtail and grant £4.78 Lakh in lifestyle damage.
The orientation decision remained
In its last judgment on 25 February 2025, a bench with one Judge Amazon was more responsible for about about about about £340 Crore in total damage and costs, with its close commercial relationship with cloudtail caused it to be directly responsible for violations.
The court examined the license and distribution of Amazon-Cloudtail and noted that it had granted cloudtail extensive rights to use trademarks and Amazon brands, undermining the defense of Amazon with a mere mediator.
The court awarded $ 5 million for additional advertising and promotional expenses of $ 5 million, which arose to protect its brand’s reputation, and $ 33.78 million for damages for lost license fees, thus increasing the total amount to $ 38.78 million (around £336 crore) plus the cost of litigation.
This order with one keg was considered an expert decision because it has shown that platforms of electronic trading, such as Amazon, could be directly responsible for breach of the trademark on their platforms. Platforms traditionally claimed to be mere intermediaries, but the court ruled that Amazon’s agreements and control over the sellers did it responsible.
(Tagstotranslate) Delhi High Court Amazon
