In a significant development in the sports broadcasting industry, Si -andtear and Sony Pictures Networks have worked to cover the highly anticipated test series between England and India, which will be played between 20 and 4 August. India will begin the 2025-27 World Championship cycle with five test series. There is a lot of expectations throughout the series, because India will play its first series since the retirement to Virt Kohli and Rohit Sharma. The young team will be SHUBMAN GILL leadership.
As part of this arrangement, the Soutyar will be exclusively lively streaming all Indian tour matches after England’s tests that include International – on its digital platform Jihotstar, while Sony Entertainment will retain their lower TV rights. The aim of the partnership is to ensure that the Indian cricket fans have trouble -free access to content across digital and traditional television platforms and strengthen the growing trend of innovation in cooperation in sports media.
Sanjog Gupta, CEO-SPORT AND LIVE Experience, South, said: “This cooperation is mutually advantageous for all participants-the most part of the Indian cricket fans-the wider sports landscape is used. intuitive, interactive and absorbing experiences.
The test series starts at headingley In Leeds 20 June, followed by matches in Birmingham (July 2), Lord’s (July 10), Manchester (July 23) and closing the oval of July 31. The arrangement also includes an Indian tour of England in 2026, which includes three ODI and five T20i.
Gaurav Banerjee, MD and CEO of Sony Pictures Networks India, added: “We are excited that we can bring this fantastic partnership to cricket fans for Indian tour to England! Supported by Sony TV Network and the digital bravery of the first partnership.
Sony Pictures Networks India has received exclusive Indian real estate rights in England and Wales Cricket Board (ECB) in 2023 through an eight -year agreement that extended until 2031.
Published:
Akshay Ramesh
Published on:
26. May 2025
