Three days ago he was SO from SO Nejededed film. Today, Kannada shook the film industry, repeated the importance of quality content and forced filmmakers to reconsider their promotional strategies. Su, released during the cataclysmic run of Saiyaar, a Hindi love story that revived the romantic genre in Bollywood. The fun F1, which crossed the Crore 100 Crore brand in India, was still a hot property in Bengalur. It is expected that it is expected to have a big score, it is expected that Telugu Star Pawan Kalyan is a highly anticipated Hari Hara Veera Mallu.
However, three days after the theater edition, SU conquered every obstacle in his way to interrupt the records of the cash register. It is a surprising hit of 2025. “Three days ago, SU was an unknown project. Today you made it one of the most interesting films of the year,” wrote Raj B Shetty on social media, who co -produced.
The numbers associated with SU from SO are stunning. The film created history when one lakh sold twenty -seven thousand tickets on Saturday (July 26, 2025). No film Kannada enjoyed this amount of ticket sales in a single day on the online platform. On Sunday, SU enjoyed more than 550 Housefull Shows throughout India, an amazing number with regard to the prolonged peace in the Kannada film industry in 2025.
Raj, in addition to co -production of the film, plays a prominent character in suck, but his role was kept secret. The director of acclaimed films, such as Onda Motteya Kathe and Garuda Gaman Vrishabh Vahan, could have been the face of the film, but decided not to take off the film filled with fresh faces in Cannada. One video message from Raj has proved to be a changing game.
Still from “SO”. | Photo Credit: Special Arrangement
“We know you’re tired of preliminary interviews and celebrities’ programs. We don’t make them for our movie. We want you all to be our honest promoters. Watch our film and spread the word,” actor-Director said.
Bharath Sudham, co -founder of the film marketing company The Big Little, feels that Raj has pulled the coup with his statement. “It is said that you will not promote a film, it is a promotion in itself. This means that you are telling the audience that you are sure about your content. People go to theaters who want to like the film because of a bold step from the manufacturers,” he analyzes. “It’s like a UPENDRA that his film is only for the intelligent (Bhuddivantharige Maatra). Everyone would like to be known as intelligent to watch his movies.”
After avoiding the usual performance on YouTube, he became spoken to their content. The cheerful trailer and Peppy dance number, called “Dank Anthem”, provided the film a certain advantage. After its release, the excellent oral word strengthened ticket sales. “We receive requests for other shows,” Raj told reporters. On Sunday, 72 morning performances (EMS, before 9:00) were added at the Bengalur Theaters, which is an unprecedented development.
Bharath says this industry must be careful and do not see this low -key promotion strategy as a formula. “Minimal promotion events may not work for another film, because in the initial phase it does not have to get an exceptional word. You cannot criticize the team that has decided on live promotional methods just because one film has tasted success without promotional activities. Each film team must find a unique opportunity to suit its content,” explains Bharath.
Still from “SO”. | Photo Credit: Lighter Buddha Films/YouTube
Like Kirik Party (2016), Kantara (2022) and 777 Charlie (2022), it is a team from the coastal region of Karnataka, which resulted in a fighting industry with a refreshing object focused on entertaining the family audience. SU Z SO, directed by the popular theater artist Tulu and film actor JP Thuminad, is a horror comedy torn in a village in Dakshina Kannada. The film, which is marked by outstanding performances, creates great community watching because it intensifies important news with a rooted presentation and maintains the taste of the background.
Read also: Reviews of “Ekka”: Yuva Rajkumar gives his script that rewards his efforts
“The film reminded me of my Sarkari Hiriy Prathamik Shaale Kasaragod (2018),” said Rishab Shetty on X with reference to his third director, who was also a great merger of messages and entertainment. It is set to places after a great start. Dulquer Salman’s Wayfarer Films from August 1, 2025 distribute the Malaysian version of the film in Kerala. Phars Film Co. LLC is in interviews on the release of film abroad.
Published – 28th July 2025 12:07
