Central Sahitya Akademi awardee Madhurantakam Narendra (centre) releasing the book ‘College to Corporate’ authored by Dorai Rauj in Tirupati on Sunday. Tirupati Rachayitala Sangham (TIRASAM) president T. Venkateswarlu, senior journalist RM Umamaheswara Rao and academician V. Krishnaveni are seen. | Photo credit: KV POORNACHANDRA KUMAR
Senior General Manager (Human Resources and Industrial Relations) at Electrosteel Castings Limited, Srikalahasti, Dorai Rauj appealed to college students to equip themselves with the soft skills required to reach a high level in the corporate world.
The book ‘College to Corporate’ authored by Mr Dorai Rauj was released by Central Sahitya Akademi awardee Madhurantakam Narendra at a function organized by Tirupati Rachayitala Sangham here on Sunday. The book is a compilation of his 25 articles published in popular journals for the benefit of young readers.
Mr. Dorai Rauj spoke on leadership, time management, teamwork, body language, self-confidence, responsibility and multi-tasking among various topics.
Meanwhile, Mr. Madhurantakam Narendra commented on the tips given by the author in his book as “practical in nature” and opined that it would benefit rural students who generally struggle to compete with their urban counterparts.
Pointing out the huge gap between the academic knowledge gained in college and the skills needed to sustain in the industry, leading journalist RM Umamahaswara Rao wanted “effective storytelling” to become the new medium to explain skills.
Communist leader Kandharapu Murali spoke about the employment scenario seen in the corporate world, especially in the IT and technical sector, and wanted the youth to retrain themselves to remain secure in their jobs.
Writers Thota Venkateswarlu, RC Krishnaswamy Raju, V. Krishnaveni, G. Ramesh Babu and former AIR Tirupati station director A. Malleswara Rao also participated.
Published – 25 Jan 2026 20:25 IST
