Shark Tank India Season 4 continues to showcase a variety of innovative pitches, though not all entrepreneurs manage to impress the sharks. In a recent episode, Anupam Mittal found himself at odds with the founders of Trajectory, a neck pillow brand, criticizing them for lacking a unique selling proposition (USP) and making questionable brand comparisons.
The Trajectory founders entered the tank seeking ₹1 crore for a 2% equity stake in their company. They confidently presented their pitch, highlighting ₹15 crore in revenue, a robust distribution model, and partnerships with airport retail stores and Amazon. Initially, this caught the attention of the sharks.
