The Reliance-Disney joint venture will no longer provide completely free streaming for IPL cricket games and will adopt a hybrid model, with subscriptions starting after content consumption reaches a threshold and subscriptions kick off Thursday.
The first source said the entity will also launch a new reshaping streaming app with a plan starting at Rs 149.
The decision to change the terms of the world’s richest cricket league Indian Premier League (IPL) was in the dependence of Indian billionaire Mukesh Ambani and Walt Disney and Walt Disney Walt Disney Year.
Jiocinema has allowed free IPL streaming since receiving the right to a five-year popular tournament, starting in 2023 at a price of US$3 billion (approximately Rs 260,42 crore).
Now all streaming content (including IPL) will be transferred to a hybrid model where a period of free viewing will be provided, and users will then need to subscribe according to their consumption model.
The first source said: “Once the user develops affinity with the platform, start watching for free, become loyal…the subscription will begin.” He added that each user’s subscription may start at different points in time.
The source refused to be named as a plan is confidential.
Reliance, which controls the joint venture, did not respond to a request for comment.
The first source said the joint venture’s streaming products will be available on the new reshaping app, which will offer a basic plan to start at Rs 149 ($1.72) and Rs 499 ($5.75) for three months free ad version.
Reliance-Disney Venture runs over 100 TV channels and streaming applications (about Rs. in media and entertainment markets in India, and it also competes with Netflix and Amazon Prime.
Jiocinema has the rights to IPL cricket, the people who make money and the most popular content, as well as the rights to the Winter Olympics and Indian Premier League football. Disney’s Hotstar app has the rights to the International Cricket Board in India and Premier League football matches.
The entity’s main decision was made by Vice Chairman Uday Shankar.
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(This story has not been edited by Tech Word News’s staff and is automatically generated from the joint feed.)
