Prime Video India signs multi-year deal with CJ ENM to bring over 100 Korean shows to India

Prime Video India has signed a multi-year distribution deal with South Korean entertainment company CJ ENM to significantly expand its Korean content offering with more than 100 titles available to Indian audiences over the next two years.

Prime Video India has signed a deal with CJ ENM for over 100 Korean shows

The deal, announced Monday in Mumbai, includes 26 new CJ ENM titles as well as programs from the studio’s existing content library. The partnership is an extension of the existing global agreement between the two companies and is intended to strengthen their collaboration in the Indian market.

The upcoming chart includes shows that have already aired along with new shows in the pipeline. Some examples of already aired shows coming to the platform are Yumi’s Cells Season Three and The Legend of Kitchen Soldier. Other upcoming titles include Filing for Love, which reached No. 1 in 105 countries, according to the companies. The upcoming show ‘My Bias, My Boss’ starring Kim Hye-jun, Cha Woo-min and Kang Hoon will also be available on Prime Video India.

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The deal will also make available to Prime Video customers a selection of titles from the libraries, including Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW and the first two seasons of Yumi’s Cells. The wider offering will include genres including drama, thriller, romance, fantasy and action.

“Building on our strong global relationship with CJ ENM and the agreement announced last year, we are excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content is remarkable in our Prime Video markets. Captivating stories, diverse genres and memorable characters that cross borders have fueled a wave of K-content that is gaining strength in premium video in Korea every year. doubling of our commitment to bring the most innovative and exciting stories from Korea to audiences in India,” said Shilangi Mukherji, Director and Head of SVOD Business, Prime Video India.

All new and upcoming titles covered by the deal will include English subtitles and dubbing in Hindi, Tamil and Telugu, potentially expanding access to content beyond audiences that primarily watch Korean-language programs with subtitles.

The deal reflects the continued expansion of Korean entertainment into international markets, with Korean dramas and other forms of K-content increasingly reaching audiences outside of East Asia. CJ ENM has produced and distributed internationally acclaimed films and television series, while its wider entertainment business includes film, television, music and live events.

“At Prime Video India, we keep a close eye on what our customers watch and what stories resonate with them. The rise in popularity of K-content is undeniable. CJ ENM is one of the largest entertainment studios in Korea with an extensive library of highly popular titles such as Legend of the Blue Sea, Prison Playbook, Mother and A Practical Guide to the next to Love, Mother and A Practical Guide to the next to Love, Mother, and A Practical Guide to Love, The continued success of our global deal on content with CJ ENM is a testament to this growing demand. This agreement is not only a natural step forward for us, driven by customer preferences, but also a reflection of our commitment to make Prime Video India a destination for the best international content,” said Manish Menghani, Director and Head of Content Licensing, Prime Video, India.

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Seo Jangho, Executive Vice President of Platform Division at CJ ENM, said the partnership will allow the company to reach a wider audience in one of the world’s largest entertainment markets.

“We are delighted to partner with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to expand our content to millions of new viewers. This partnership reflects our continued commitment to growing stories more globally. audiences and sharing richness and emotional depth A K-drama with viewers across the region.”

The first major release under the expanded arrangement will be Yumi’s Cells Season Three, the latest installment in the CJ ENM franchise. The company said previous installments topped the streaming charts in 81 countries, including the United States, Brazil, France and the United Arab Emirates.