In this photo taken on October 12, 2020, the user checks the Indian Premier League (IPL) cricket tournament on their mobile phone in Nový Delhi. (AFP) Dream11, the main sports company with fantasy, reported the Criket Council in India (BCCI) to end its sponsorship of the Indian cricket team after passing the “promotion and regulation of the online game account 2025”, leading to their real game games.The new government bill has effectively banned Real Money’s game services and related advertising, which seriously affects the flow of primary income of fantasy sports companies in India.
Online game account has passed; All you need is fines, prison for playing real money, welcome Esports Industry Welcome
In 2023, BCCI announced an agreement with Dream11 as the main sponsor of the India team. Dream11 replaced byju’s, whose contract ended in March of that year, and signed an agreement with the BCCi for three years.Dream11 has a $ 44 million (RS 358 crore) contract for being a sponsor of an Indian cricket team. My11cirCle, the official IPL partner, was committed to Crore RS 625 in February 2024 for the agreement valid by 2028.Dream11 is one of the largest advertisers of India. In FY23, its parent company Dream Sports, spent about 2,964 CRS RS for advertising and promotional events, by 37 % increase compared to the previous year. The new law is expected to significantly disrupt the advertising market.According to the Economic Times report, fantasy sports platforms together spend more than 5,000 GBP Crore on marketing and ad year.
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What impact will the new online gaming account on fantasy sports companies in India?
Dream11 spent RS 2,964 Crore on advertising in 2022-23, while Games24x7, owned by My11cirCle and Rummycircle, spent RS 1,421 crore.And with the Asia Cup 2025 set since September 9, BCCI runs against time to find a new sponsor. The bill was approved in Lok Sabha on Wednesday and next day in Rajya Sabha. President Droubadi Murmu on Friday presented her consent to promote and regulate the online games account, 2025, which was approved by parliament.“Bcci and Dream 11 exceed their relationship to each other after an online game account.
