The amulus runs on the back of another trend and this year, Kerala denotes a favorable regional festival, Onam, in the style of recreation of the viral racing ship dance “Aura Farming”.
The trend, which began an eleven -year -old Indonesian boy named Rayyan Arkan Dikha, took a storm at the beginning of this year.
The Amulian girl can be seen on the traditional clothing of Kerala and a few cold sunglasses in the video. Like Dikha, Amul Girl also reinforced social media with the coldest possible dance steps and balanced a long racing ship at the top.
Also read | Viral “Aura agriculture” shipping dance now trend among the best athletes
But Amul’s selection of music was different. For their advertising video they chose traditional melodies of Keraral.
Amul marked the video: “EE Onam on Aavatte, Aaghoshangalude Aura Koodatt,” which freely translates: “Leave the aura joy connects to this onam.”
Watch the video “Aura Farming” Amul:
Also read | Amul joins the viral scandal “Kiss-Cam” with Bollywood Flair
This is how Netizens reacted:
Netizens loved amul ad for Onam, but still found that the vibrations of the “Aura Aura Aura” were missing.
“Without the OG track, there is no vibration. Good animation,” Netizen said.
However, social media users were ready to overlook a smaller hiccup and said, “Amul ads are always fun and leave a lasting laughter or smile.”
Others added: “AMUL ADS has always been a fan, but this one … Wow onnum Parayan Ilaaa,”
“We got Amul Girl Aura Farming before GTA6,” the user said.
“You killed as always. The best usual trend. Marketing team,” one user welcomed. “Everyone is a gangster in the production of ads until the real gangster comes!” added another user.
“Thank you for keeping the healthy advertising industry,” the user said.
“Put” A “into the aura,” the user joked. Another one said, “Aura breeding this onam.”
Also read | When is Onam 2025? Date to celebrate the Harvest Kerala festival and more
When is Onam 2025?
Onam is a ten -day festival celebrated in the Chingam month of Malayalam calendar, which usually decreases between August and September. The festivities begin on the day of Atham, when Atham Nakshatra is present, and lasts 10 days, the climax on Thiruvonama, the main day.
According to Drikpanchang, in 2025, ONAM celebrated on Tuesday, August 26 and will end on Friday 5th September.
Onam 2025: Mythological meaning
Onam refers to the return of the then King Mahabali or Maveli, who, according to mythology, was known as a generous and virtuous ruler. During his reign, the kingdom was so prospering that Devas was jealous, partly because King Mahabali was Asura, a member of the clan who was the enemies of Devas. As a result, they sent Lord Vishnu, disguised as Vaman (Dwarf), King Mahabali.
The generous king Mahabali offered three feet of the earth to Vaman. As she measured Vaman, he grew so big that he measured all the worlds in two steps. Mahabali placed him nowhere, asked him to put him on his head.
Vaman pleased his benevolence and blessed Mahabali by allowing him to visit his items once a year, which is an opportunity celebrated like onam with all kerite.
(tagstotranslate) onam
