American football player Tom Brady is reportedly making bank as a commentator for the Super Bowl. According to Fortune, his $375 million contract with Fox earns him 15 times what he makes in the NFL.
Brady signed a 10-year, $375 million deal with Fox — a decent $35.7 million a year, compared to the $25 million he pulled in each year — while being among the highest-paid (salary only) players in the Super Bowl LV era, the report said. He also cashed in on performance bonuses, stock options and brand endorsements.
How Tom Brady views success and failure
The report went on to say that Brady’s career demonstrated his belief that “failure is wonderful” and that putting himself “in uncomfortable positions” can lead to confidence building and eventual success.
“The reality of your business and career is overcoming adversity. The only way to do that is to fail,” the former NFL star quarterback for the New England Patriots said at Fortune’s 2024 Global Forum.
He also pointed out the importance of owning a mistake and working to fix it.
Going from player to commentator: How Tom Brady did it
Looking back at the beginning of his Fox broadcasting career as the NFL’s lead analyst, Brady told The Athletic that his performance “made me cringe in real time.” He added that while learning something new, he often read all the prepared notes — “TMI” in the former player’s own words — instead of reacting to the games live.
So to improve, he began to prepare himself as a quarterback again – anticipating the next move, drawing up game plans, looking for matchups. Dubbed the “TB12” method, these insights ensured he was better received by viewers in his second year as a commentator.
Fox saw a 6% jump in NFL viewership during the 2025-26 regular season, averaging 18.7 million viewers per game, the network’s second-highest average since ratings records began in 1988, Fortune reported.
But the learning doesn’t end there. Brady told The Athletic. “Even now, I probably have too much information. I think I’ll streamline it even more next year.”
