Netflix Ted Ted Sarandos admitted that in India maybe incorrectly assessed the company’s start strategy and said that the release of sacred games as the first Indian original may not be an ideal starting point.
Speaking of the slower Netflix growth in the Indian market, Sarandos for Nikhil Kamath at his podcast, “It took us several years to put on a market first, like a film star.”
He continued to think about a cultural gap and said, “What is interesting is that it was very, very new, but I did not understand that we were a brand new kind of entertainment in the country of India.”
Sarandos admitted that he could approach a different approach. “If I did it again, I would do sacred games a few years later and instead I did things that were more populist? Maybe.”
Despite the challenges, it remains optimistic about the future. “We knew India would be a slower way to get where we wanted to get. But at the end of the day it is a great price. The addictable market in India is growing in India, so it’s exciting,” he said.
About the sacred games
“Sacred Games” followed by Sartai Singh (Saif Ali Khan), a problem police officer in Mumbai who receives a cryptic call from Gangster Ganesha Gaidonde (Nawazuddin Siddiqui), warning him to save the city within 25 days.
The series, developed by Vikramaditya Motwane and Anurag Kashyap, was based on the novel Vikra Chandry and became the first original Indian series Netflix. Development began in 2014 after Netflix VP Erik Barmack approached Motwane to create Indian content.
(Tagstotranslate) Saif Ali Khan
