Mint Explainer | How Metro Operators Monetize Infra | Today’s news

What do companies get for their investments?

Companies acquire the right to associate their brand with a subway station for a period of time, usually by adding the brand name as a prefix or suffix to the station’s existing name. In Bengaluru, BMRCL has structured its corporate partnership model into three components: ₹65 million for naming rights for 30 years, ₹25 million crowns for advertising and commercial areas within the station and ₹10 crore for direct access infrastructure such as a walkway connecting the station to the corporate campus, under the BMRCL partnership framework. The exact rights and responsibilities vary between metro networks in different cities.