Meta is releasing a new tool that can add invisible watermarks to videos generated using artificial intelligence (AI). The new tool, known as Video Sealing, adds the company’s existing watermarking tools, audio seals and watermarks. The company suggests that the tool will be open source, however, it has not released code yet. Interestingly, the company claims that watermarking technology will not affect video quality, but will resist common ways to remove it from videos.
Since the rise of generative AI, deep strikes have flooded the Internet. DeepFakes are synthetic content that is commonly generated using AI, showing false and misleading objects, people, or scenes. This kind of content is often used to spread misinformation about public figures, creating fake content, or committing fraud and scams.
Additionally, as AI systems get better, DeepFake content will become more difficult to identify, making it more difficult to distinguish from real content. According to a McAfee survey, 70% of people already feel that they are unconfident in telling the difference between real sounds and AI-generated sounds.
According to internal data from Sumsub, Deepfake fraud in North America increased by 1,740% in the Asia-Pacific region in 2022 and 1,530% in the Asia-Pacific region. The number was found to have increased tenfold between 2022 and 2023.
With concerns about Deepfakes, many companies developing AI models have begun to release watermark tools that can identify synthetic content from real content. Earlier this year, Google released Synthid, text and videos generated with watermark AI. Microsoft has also released similar tools. In addition, the Content Source and Authenticity Alliance (C2PA) is also working to identify content generated by AI.
Now, Meta has released its own video sealing tool for watermarking AI videos. The researchers stressed that the tool can mark each frame of a video as a label that cannot be tampered with. It is said to be elastic for technologies such as blur, cropping and compression software. However, despite the addition of the watermark, the researchers claim that the quality of the video will not be compromised.
Meta announced that the video seal will be open sourced under a loose license, but the tool and its code base have not yet been released in the public domain.
