Greater Hyderabad Municipal Corporation (GHMC) performs the “Lok Kalyan Melas” scheme throughout the city of Atma Nirbhar Nidhi (PM Svanidhi), which was restructured and extended by the Union’s cabinet until 2030.
The company Malas, which started on September 17th, will continue until October 1 with the participation of several stakeholders, including bankers, digital payments, city sales committees, Indian food safety and standards (FSSAI), Department of Lines, NGOs and Sales Associations.
The key objectives of the special campaign include mobilization of new applications, payment of loans for already sanctioned applicants, processing of applications returned by banks, as well as waiting for banks, digital deck of inactive recipients and training for street food dealer in coordination with FSSAI.
While this program is implemented across city local authorities in the city, the implementation agency is GHMC through the wing of the city community.
Vans Mobile Notifications
ULBS has been instructed to raise awareness of sales states, market sites, transit hloctions and other areas with high tasks using posters, banners, digital screens to ensure maximum visibility. Vans mobile notifications can also be used for added reach, according to the concept of notes sent by Minister for Housing and Urban Affairs.
Social media campaigns, WhatsApp group, SMS warnings are several other designs to spread information about the schedule of mela and cover key activities. The involvement of local influences and communities leaders, market leaders, chosen representatives and community data is prescribed to spread the awareness of the campaign.
GHMC gained a goal of 12,324 new applications and payment of loans, checking 1,808 applications returned by banks, digital authorization of 1,196 digitally non -active retailers and socio -economic profiling of 2,174 retailers. The target 6 580 was set for a sanction for social security systems.
So far, the company has identified 1.66,340 street sellers and has been issued by identification cards. P The places were identified in 12 locations throughout the city to carry out training for sellers of street food, with the relevant circles caused by responsibility for mobilizing dealers.
Published – September 2025 20:30
