KKR beat SRH to win IPL 2024 title (Image credit: BCCI/IPL) NEW DELHI: Three-time champions Kolkata Knight Riders (KKR) have unveiled their new kit ahead of the IPL 2026 season.During the launch of the jersey, Venky Mysore, CEO of Knight Riders Sports said, “Lines of Legacy captures the essence of KKR’s storied history and celebrates the team’s journey over the years. Each line represents a key moment of brilliance, reflecting the energy and spirit that weave together to create our identity. We are proud to create this legacy that we want to carry into our upcoming season. love.”
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Speaking about the campaign film built on the new kit, Binda Dey, Chief Marketing Officer, Knight Riders Sports, said, “Through our ‘Kya Line Hai?’ The campaign with actor Rajat Bedi and comedian Anirban Dasgupta and other popular creators from Kolkata, we wanted to revive the idea of ’Lines of Legacy’ and celebrate the iconic moments that define KKR’s journey. The campaign invites fans to be a part of this story as we head into the new season. By working with local influencers and creators from Kolkata, we are bringing the team’s legacy to fans in a fun and authentic way.”KKR have lifted the trophy three times – in 2012, 2014 and 2024.
