A file photo shows customers queuing outside a Kerala State Beverages Corporation (Bevco) outlet in Kochi | Photo credit: THULASI KAKKAT
As Kerala celebrated the New Year, the Kerala State Beverages Corporation (Bevco) witnessed record liquor sales on New Year’s Eve, with the state-run company achieving its highest single-day turnover on December 31.
According to Bevco officials, liquor worth ₹125.64 crore was sold across all its outlets and warehouses in the state on that day, registering an increase of ₹16.93 crore compared to the sales figure of ₹108.71 crore recorded on New Year’s Eve last year (2024 Dec 31).
Among the outlets, the Kadavanthra outlet in Kochi topped the list with sales of ₹1.17 crore, followed by Palarivattom at ₹95.09 lakh and Edappal at ₹82.86 crore. On the other hand, the Kanjikuzhi outlet in Thodupuzha posted the lowest sales of around ₹ 4.61 lakh.
In terms of volume, the company sold more than 2.07 million cases of foreign liquor, beer and wine as of December 31, compared with 1.84 million cases on the corresponding day a year earlier.
The financial year 2025-26 so far has also witnessed cumulative liquor sales of ₹ 15,717.88 crore, surpassing the ₹ 14,765.09 crore recorded during the same period last fiscal.
The Kadavanthra outlet also saw record sales on Christmas Day, with sales there touching ₹66.88 lakh.
Published – 02 Jan 2026 11:58 IST
