The US food and drug administration (FDA) announced on Thursday that Juul can continue to sell his e-cigarettes with the flavor of tobacco and menthol. The regulators have reviewed studies showing that these products help adult smokers from traditional cigarettes that contain more harmful chemicals.
The decision includes Juul’s repeatedly applicable equipment and nicotine pods in 3% and 5% strengths, but does not include fruit flavors or candies that Juul stopped selling in 2019.
Society’s rock path to authorize
Juul faced almost collapse after the FDA banned its products in 2022 and demanded missing security data. The company defended itself in court and led the FDA to suspend the ban and reopened its review.
As soon as $ 13 billion was awarded, Juul lost his highest market place after he paid $ 2.8 billion to deal with litigation over his role in the teenage crisis. CEO of KC Crosthwaite called the conversion of the FDA “an important milestone”, remarks that Juul is now joining only one other American company authorized to sell menthol vapes.
Health groups will fire a decision on the risks of adolescents
Anti-Tobacco advocates responded angrily and claimed that Juul’s elegant, easy-to-overweight devices caused the youth in 2017 to 27.5% in 2019 in 2019.
Recent data show that 12.6% of adolescent cars still use Juul, making it the highest brand despite the requirements of the FDA on declining youth use. Specifically, critics have questioned the enabling mentol flavors that show that they attract adolescents.
What will be for the rules of Juul and Vaping
Juul plans to find the FDA authorization for newer equipment and possibly other flavors. The decision signals a potential shift in policy because the regulators face pressure to clean up pending applications for vaping and reduce illegal imports, such as the flavors of the ELF bar devices from China.
While adult smokers gain regulated alternatives, FDA promises continued to monitor to ensure that Juul follows marketing restrictions stored by past legal settlements.
(Tagstotranslate) FDA
