We all heard the story of King Midas – everything he touched has turned into gold. Brands sponsoring the Indian cricket team often consider BCCi to be Midas, convinced that their value will rise like Bullion when they collapse in the arms of the plate. But most of them end like dust for reasons outside cricket.
The Indian cricket team is not just a sports brand; It’s a religion. Millions tune in, emotions run wild and the nation bleeds blue. At first glance, become the sponsor of the India Jersey team is the largest marketing jackpot in the country.
Bollywood parallel
For the company, it means that its logo will plastering through this jersey means an immediate star, just like casting a Bollywood superstar into your movie. Hype is guaranteed, attention is incomparable and perceived prestigious sky high.
But here the tragedy begins. Like Bollywood, the Bollywood has learned that the signing of Superstar is no longer guaranteed by a blockbuster, brands that support BCCi, often find happiness that turns against them for reasons other than cricket.
Think of Shah Rukh Khan, Salman Khan or Aamir Khan – once synonymous with some success. Yet their films have come across in recent years: Aami’s criminals Hindostan and Laal Singh Chaddha tumped Shah Rukh with a harsh spot with zero and fan before Pathaan redeemed him while Salman’s entertainers with great influences like Tubeight and Kisi Ka Bhai ki jaan fallen.
Reminder? Stardom guarantees attention, not success.
Enter Jinx
History shows the same script repeating with Indian sponsors of the cricket jersey. Aspiring brands come up with a huge fanfare, splashing notifications and an agreement on the sky. They become “stars” on the Indian cricket jersey that heats up in the national reflector. But too often, it ends with turbulence. India T20i Captain Suryakumar Yadav with main selector Ajit agarkar. (PTI photos)
21. August The Indian government approved an online game account and reduced the wings of the current Indian sponsor Jersey Dream11. The bill came as the main blow to a company that has a royal share of the Indian gaming industry of $ 3.8 billion.
Dream11 – worth $ 8 billion – is likely to have a great intervention where the government prohibits online gaming applications for money to deal with “serious social and public health issues such as addiction”.
If Dream11 is forced to reduce its operations, it would certainly try to keep up with its agreement on the CRORE RS 358 with BCCI, a three -year term, which ends in March 2026, after the World Cup T20 2026.
Dream11 is not the only brand whose wealth suffered after engaging in BCCI.
- Sahara sparkled noble in 2001, but by 2011 she collapsed under Heat Sebi. Its founder even ended up in prison.
- Star India, The Broadcasting Titan, drove high from 2014 to 2017, just to get involved in antitrust and financial pressures that disrupted its dominance.
- Oppo, the Chinese telephone giant, stopped in the middle of geopolitical tension-racket in India-Chinese.
- Byju’s, once the most famous India Edtech Unicorn, grabbed jersey and even FIFA sponsorship just to be pulled down by debt, default settings and possible bankruptcy.
Toy with high bets
This will emerge a clear pattern: BCCI sponsorship is blockbuster Hazard. The brand gains persecution of light, red carpets and national visibility. But more often than not, the reflector reveals cracks: financial instability, regulatory obstacles or excessive expansion.
To call the alliance unfortunate would be an underestimation. It is almost like a cricket plate attracts like Midas, but the brand ends with a curse. Glitz attracts brands in herds, but too often these partnerships end in magnificent falls.
The show must continue
For BCCi, it is a challenge to find a sponsor that can withstand this relentless look. For brands, the lesson is simple: do not let the shine fooled. Visibility is guaranteed – but whether it turns into permanent success is a completely different game.
After all, as Bollywood and Indian cricket remind us: Blockbusters may fall, sponsors may drop, but the show always continues. Likewise, he will look for a perfect sponsor who can deliver a hit, on and outside the pitch.
– ends
Published:
Kingshuk Kusari
Published on:
August 22, 2025
