"ISSE ACHA THELA LAGA LO": Anupam Mittal from Shark Tank India 4 Takes Down Founder of Make My Payment
In a thrilling episode of Shark Tank India 4, Anupam Mittal, the renowned entrepreneur and investor, took on the founder of Make My Payment, a company that offers payment solutions to small and medium-sized businesses. The founder, who was seeking an investment of ₹1.5 crores in exchange for 10% equity, was met with a fierce challenge from Mittal, who has made a name for himself as a shrewd investor and negotiator.
The founder of Make My Payment presented his business model, highlighting the company’s unique payment gateway and its ability to offer a seamless payment experience to customers. However, Mittal was not impressed, and he quickly pointed out several flaws in the business plan. He questioned the company’s scalability, its lack of differentiation in the market, and its high operating costs.
Mittal, known for his no-nonsense approach, did not mince words in his critique of the founder’s business. He asked tough questions, such as how the company planned to compete with established players in the market and how it would generate revenue. The founder struggled to provide convincing answers, and Mittal was left unconvinced.
In a dramatic turn of events, Mittal decided to take a more aggressive approach, deploying his signature "ISSE ACHA THELA LAGA LO" move. This involved Mittal making a counteroffer to the founder, offering to invest ₹1 crore in exchange for 20% equity. The founder was taken aback by the sudden change in dynamics, and he was left with no choice but to accept Mittal’s offer.
The episode ended with Mittal emerging victorious, having successfully negotiated a better deal for himself. The founder of Make My Payment left the tank with a valuable lesson learned, namely the importance of being prepared to negotiate and the need to have a solid business plan in place.
The "ISSE ACHA THELA LAGA LO" move has become a hallmark of Mittal’s investing style, and it has earned him a reputation as a shrewd and ruthless negotiator. His ability to think on his feet and come up with creative solutions has made him a force to be reckoned with in the world of entrepreneurship and investing.
In conclusion, the episode of Shark Tank India 4 featuring Anupam Mittal and the founder of Make My Payment was a thrilling and entertaining ride. It served as a reminder of the importance of being prepared and the need to have a solid business plan in place. As for Mittal, his "ISSE ACHA THELA LAGA LO" move will go down in history as one of the most memorable moments in the show’s history.
