According to data from the MasterCard Cyber Security Report in the 2025 payment card network, 41% of the Indians are turning to social media to seek information about cyber security and its proven procedures.
To keep up with this demand, the contents of cyber security in India have increased significantly over the past two to three years. Cyber safety experts change influencers to raise awareness of different types of attacks and trends in this industry.
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Take AMIT YADAV, special workers of a gurrogram working group who, as part -time influenced, has over 1.2 million@Vardiwala@Vardiwala on his instagram handle. In June 2024, Yadav began to create short clips explaining cases of cyber crime in real life on which he worked or met. He took the initiative after his own relative, uncles, faced an incident in the field of computer crime.
“My uncle, who lives in a village in Haryana, faced cyber attacks. But he has as many access to social media as any other person. So, rather than using social media to share comedy videos, he thought it could be better to use information from my experience I work on,” Yadav said.
Podcasts on computer crime
Another cyber safety expert, Shaubham Singh, gained popularity after working on the Bois Locker Room case concerning Instagram chat, where pictures of minor girls were spreading and attracted by obscene comments. Singh has 43,200 followers on his instagram handle@shubhamcyberxpert.
Singh speaks of cyber security on various platforms, including some popular podcasts, and are approached by brands such as Wallah and HDFC Bank Physics to raise the awareness of the latest Modus operandi CyberCriminals. However, he believes that discussing cyber security on social media is not enough, especially to keep up with the dynamic nature of attacks, and there is a long way.
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“Since the last few years, computer crimes have been growing every day and are more sophisticated, but there is not enough discussion on social media platforms,” he said. to launch such conversations on their social media. ”
Cyber security companies such as Quick Heal, BFSI, such as HDFC Bank, and even telecommunications companies such as Airtel, are approaching trend and have started to work closely with influence on raising awareness of cyber crimes.
HDFC created “Vigil Teat”, the personality of the social media played by the comedian Anu Menon. He speaks of safe banking, possible banking fraud and computer crimes. It has 102,000 followers.
Vulnerable groups
“In recent years, India has witnessed an alarming increase in cyber fraud, from digital arrests to investment traps to OTP fraud. From January to April 2024, more than 740,000 complaints were registered on the National Cyber Crime reporting portal. HDFC Bank.
Santhanam points out that young people are a vulnerable group that often decreases to prey to computer crime, and therefore social media are a perfect platform that appeals to them and spreads information about cyber threats.
“Digital fraud is no longer limited to several demographic data. In cases of younger users, we have seen a sharp increase and to remain relevant and proactive, we must be present where our audiences are already on their phones, in their sources and in their language,” Santhanam said.
Santhanam Recounts, ”SO FAR, with the Vigil Aunty Campaign, We Have Reached 343 Million People, Received 541 Million Video Views and Accumulated 15.5 Million Engagements, With 82% Positive Sentiment… Beyond Digital Metrics, The On-Gold Impact Is Tangible. We have Addressed Over 60 Types of Fraud, and More Than 1 Million People Have Joined Our ‘Vigil Army’ WhatsApp Community, and Space Where They Stay Informed and Help Protect Others. “
Malware attacks
Quick Heal Technologies, a cyber security company that recorded 369 million malware detection in 2024, emphasizes on average at 702 attacks that cyber threats develop and often a human error is the weakest connection. To solve this, the company emphasizes the use of social media to simplify the technical concepts of cyber security for laymen.
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“While the cyber security content in India is growing, there is still a significant gap in how effectively it is associated with everyday users. Much of this remains too technical or inaccessible to the average person, especially those in level 2, 3 and rural areas,” said Vishal Salvi, Quick Heal Technologies CEO.
“Influence and podcasters play a critical overwhelmed role among cyber security and daily professionals. Their ability to narrative, relapibility and reach makes them ideal for public education.
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